Behavioural Science Flashcards

1
Q

what does the Scientist Practitioner Model

A
  • Don’t make assumptions.
  • Use systematic methods to test out different theories and methods of intervention.
  • Learn from the outcomes of your investigations.
  • Report investigations in detail so others could repeat the exact same procedure.
  • Many professions work with a scientist practitioner model. It is highly relevant to behavioural science because human behaviours and interactions can be very subtle and seem ‘obvious’.
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2
Q

what does the medical model of care outline

A

The dominant philosophy of thinking about health and illness which dominates much medical care offered in Western cultures today

  • Diagnosis and Treatment
  • Focus is objective disease
  • Signs and symptoms expected to resolve with treatment.
  • Continuing symptoms related to unresolved pathology.
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3
Q

why was the Biopsychosocial Model developed

A

• Developed out of a recognition that some people with physical illness recover much better than others and that this seems to be influenced by a wide range of factors. Now widely used. Particularly useful for considering why people do or do not engage in protective behaviours such as regular attendance or tooth brushing.

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4
Q

what are the social, biological and physiological factors that link to the biopsychosocial model

A

social- family, culture, habits, beliefs

biological- infection, structural change, nociception, nutrition, medications

psychological- thoughts, behaviors, emotions, attitudes, beliefs, concerns, expectations

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5
Q

Examples of Social Factors- biopsychosocial model

A
  • Interactions between the patient and the dental team.
  • Attitudes of family, friends and society.
  • Access to transport, mobility, finance.
  • Work and family commitments.
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6
Q

Examples of Psychological Factors- biopsychosocial model

A
  • Thoughts (Beliefs, attitudes, memories of past experiences)
  • Feelings
  • Behaviours
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7
Q

what are some Behavioural Science contribution: examples in the dental practice

A
  • Differences in communication style predicted patient complaints.
  • Dental anxiety was reduced in patients who were able to communicate their anxiety to their dentist and who’se dentists demonstrated that they took it seriously.
  • Reassurance was unhelpful for young children who had fluoride varnish applied but praise, information and giving a compliment were helpful.
  • Brief intervention based on psychological theory improved toothbrushing, bleeding and plaque scores.
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8
Q

Reassurance and Distress Behavior in Preschool Children Undergoing Dental Preventive Care Procedures in a Community Setting: a Multilevel Observational Study

A
  • Extended Duty Dental Nurses applying fluoride varnish in nursery settings to children aged 2-5.
  • Children provided with reassurance were less likely to accept application of fluoride varnish.
  • Interactions recorded and analysed through video coding.
  • Increased anxiety-related behaviour following reassurance, especially early in the consultation.
  • Praise, instruction, information-giving and paying a compliment were more often followed by co-operation.
  • Led researchers to consider whether nurses were responding to their own anxiety rather than the children’s when they provided reassurance.
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9
Q

what is the implication of fearful patients in the dental practice

A
  • Fearful people are more likely to have poor oral health and reduced oral quality of life (Milgram 2019).
  • Fearful people are more likely to ‘no show’ or cancel appointments at short notice (Milgram 2019).
  • Fearful people are more likely to need to be treated with sedation which is expensive, potentially risky for some patients and does not resolve the fear meaning that the problem remains unchanged the next time treatment is required.
  • Fear may increase the incidence of behaviour problems such as uncooperativeness and aggression in clinic.
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10
Q

what is the Self-efficacy theory

A
  • Self efficacy is a key factor in whether people will engage in a behaviour.
  • Definition: a person’s confidence in their ability to perform a behaviour.
  • Sources: practising the behaviour, observing someone else do it, verbal persuasion, how people physically feel after the behaviour.
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11
Q

what is the Implementation Intention Theory

A
  • The likelihood of a person performing a behaviour is increased by making an explicit action plan about where and when the behaviour will be performed.
  • Action plans function as cues that remind a person to perform the behaviour.
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12
Q

what is the Standardised Intervention and is it better than usual hygeine advice

A
  • Give information about EXACTLY what to do, for how long, how it should feel.
  • Demonstrate on a model of a mouth.
  • Ask patient to clean teeth with electric toothbrush. Correct if necessary. Praise.
  • Give electric toothbrush. Ask when is the best time to use it.
  • The intervention group improved significantly more than the control group on self-efficacy, planning and self-reported toothbrushing technique.
  • Bleeding at gumline and plaque score was also improved in the intervention group relative to the controls. This was only statistically significant in one of two studies reported.
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13
Q

How Stress can impact on individual performance

A
  • Take more time off
  • Arrive at work late
  • Be twitchy and nervous
  • Mood swings
  • Withdrawn
  • Loss of motivation, commitment, confidence
  • Heightened sensitivity, tearfulness, aggressiveness
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14
Q

How Stress can impact on team performance

A
  • Arguments
  • Higher staff turnover
  • More sickness absence
  • Decreased performance
  • More complaints and grievances
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15
Q

what is burnout

A

• Emotional and physical exhaustion resulting from a combination of exposure to environmental and internal stressors and inadequate coping and adaptive skills. In addition to signs of exhaustion, the person with burnout exhibits an increasingly negative attitude toward his or her job, low self-esteem, and personal devaluation.

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16
Q

in a medical setting what has burn out been linked to

A
  • Not fully discussing treatment outcomes (Prins et. al. 2009).
  • Not answering a patient’s questions (Shanafeltetal 2010).
  • Less favourable ratings by patients (Leiter et. al. 1998).
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17
Q

what are Factors affecting wellbeing in dentists

A
  • High levels of work-related stress.
  • Active coping required.
  • Stigma (can we counteract it?)
  • Peer networks.
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18
Q

what are ways of Managing Stress is a professional responsibility
•Standards for the Dental Team Standard 9.2

A
  • You must protect patients and colleagues from risks posed by your health, conduct or performance
  • 9.2.1 If you know, or suspect, that patients may be at risk because of your health, behaviour or professional performance, you must consult a suitably qualified colleague immediately and follow advice on how to put the interests of patients first.
  • 9.2.2 You must not rely on your own assessment of the risk you pose to patients. You should seek occupational health advice or other appropriate advice as soon as possible.
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19
Q

the pressures of 4 challenges combined contributes to burnout are …

A
  • Emotional (dealing with anxious patients).
  • Cognitive (complex treatment decisions).
  • Physical (maintaining difficult postures).
  • Quantitative (short time allocated for patients).
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20
Q

how can social factors of the biopsychosocial model such as:

psychological issues seen by colleagues as weak, stigmatised. culture does not support self care. lack of string role models

be resolved

A

supportive and open work/study culture. psychological issues seen as normal , people openly talk about difficulties they have experienced and look out for each-other

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21
Q

how can biological factors of the biopsychosocial model such as:

lowered immunity, disrtupted sleep, fatigue, cravings, lower concetrations, ache and pain, ibs

be resolved

A

sleep, nutrition, exercise, healthy lifestyle, medication

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22
Q

how can psychological factors of the biopsychosocial model such as:

thoughts- im weak
feelings- anxious, depressed
behaviors- avoidance, withdrawn, keep quiet, poor attendance, poor time keeping

be resolved

A

thoughts- do i need support, who should i speak to, what might help me?

feelings- anxious, depressed, afraid, - feelings are more contained and less overwhelming

beaviours- may vary between a range of stratergies e.g. seek support, adopt heathy behaviours, express feelings, follow advice you would give to a friend

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23
Q

what is fear

A
refers to here and now
•	An emotion
•	Associated with a sense of danger
•	Strong urge to escape or fight
•	Usually accompanied by a physical response that would support ‘fight or flight’
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24
Q

what is anxiety

A

refers to the future.
• An emotion
• Associated with an anticipation of danger – not about something happening right now, much more long lived compared to fear
• Strong urge to avoid (instead of escaping or fighting)
• Physical response might be less intense and longer-lasting.

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25
Q

what is pain

A
  • ‘an unpleasant sensory and emotional experience associated with actual or potential tissue damage or described in terms of such damage’  more to pain that actual damage
  • Pain is known to cause emotional distress and to be increased by distress.
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26
Q

what are Behavioural Science Theories relevant to Fear, Anxiety and Pain.

A
  • Behavioural learning theory
  • Cognitive factors
  • Social / Environmental factors
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27
Q

what is • Classical conditioning

A

two things that always occur together will become linked.

bad experience at the dentist, may have the same process where fear is caused by classical conditions.

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28
Q

what is an Unconditioned stimulus and response

A

a stimulus exerts a particular response before any conditioning takes place (eg a sudden noise may trigger fear).

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29
Q

what is a Neutral stimulus:

A

something which at first has no impact on the response (eg the rat that Little Albert used to play with). The neutral stimulus can be conditioned

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30
Q

what is a Conditioned stimulus and response

A

a previously neutral stimulus is ‘paired’ with an unconditioned stimulus. The conditioned stimulus will then come to evoke the same response as the unconditioned stimulus through the process of association. This response is known as the conditioned response.

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31
Q

what is • Generalization

A

when the conditioned response can also be triggered by other stimuli that are similar to the conditioned stimulus. – e.g. if the dogs salivated to the sound of a buzzer

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32
Q

what are Implications of classical conditioning

A
  • Patients may react with fear to features of the dental environment such as the smell of the surgery, sight of staff in uniform or sound of the drill.
  • Elements of dental care may resemble past experiences of patients who have experienced trauma or abuse.
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33
Q

how can implications of classical conditioning be reduced

A

pay careful attention to the environment and interpersonal factors to reduce the similarity (and association) with any previous bad experience.

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34
Q

how are Behaviours and Emotions are often linked

A

Approach behaviour and confidence

Avoidance behaviour and fear

Aggressive behaviour and anger

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35
Q

what is Operant conditioning

A

behaviour is shaped by what happens immediately following the behaviour.

Positive re-inforcement
a behaviour is followed by a rewarding outcome.

Negative re-inforcement

  • a behaviour is followed by the cessation of an unwanted experience.
  • Something unpleasant is taken away, behaviour isn’t rewarded its reinforced
  • E.g. patient getting out of chair and not wanted treatment

Punishment
- a behaviour is followed by an unwanted experience.

Extinction

  • a behaviour is followed by no rewarding outcome (and eventually stops).
  • E.g. ignore the behaviour we don’t want to see as long as its not dangerous, but we smile at the behaviour we want to see.
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36
Q

what is the Cognitive Model (Impact of thinking)

A
  • Feeling anxious makes it more likely that we will have anxious thoughts.
  • We may assume that these thoughts are realistic and true.
  • Anxious thoughts are characterised by ‘thinking the worst’.
  • Often they will not be true.
  • It can be important to recognise that they are not facts, and that they are related to the way that we feel.
  • Anxious thoughts can increase our anxious feelings.
  • In general you assume your thoughts are true, however they’re often not true and related to our feelings
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37
Q

what may be the physiological reaction of a Triggering event- e.g. coming into the dentist/sitting in the chair of an anxious patient

A

release of hormones for fight/flight/freeze

need to escape- increased arousal

imagined consequence of continued exposure- arousal shoots up

the natural and physical trajectory of remaining is actually a lot lower, and escaping is even lower-as the hormone burst can only be sustained for a small amount of time

38
Q

what is Factors that shape fear: Vicarious learning

A

Vicarious learning is learning through the experience of somebody else.
• Observing the responses of somebody else.
• Hearing about the experiences of somebody else.
• Picking up on the emotion of somebody else in the room

39
Q

what is the 5 areas model

A

• Informs many psychological interventions.
• Provides a framework for organising how we describe an experience.
- Thoughts
- Emotions
- Physical sensations
- Behaviours
- Social context
• Each aspect is thought to influence all of the other aspects.
• Small changes in each aspect of the model can add together and lead to significant changes.

40
Q

Dental Fear and Anxiety: What are patients scared of?

A
  • Whole process / feeling of powerlessness (122)
  • Drilling (including sound of drill) (106)
  • Pain in treatment (62)
  • The needle (45)

Social impact
being socially embarrassed about their dental fear problem and their inability to do something about it

41
Q

What causes dental fear? Armfield (2010)

A
  • Some people who have had traumatic dental experimental experiences do not end up with dental fear.
  • Some people with dental fear did not have a traumatic dental experience.
  • In a survey of 1084 Australian adults perceptions dental treatment as unpredictable, uncontrollable, dangerous and disgusting were more predictive of fear than previous dental experiences
42
Q

what is the vicious cycle of dental fear

A

fear and anxiety (start with this)

delayed visiting

dental problems

symptom driven treatment

Emerging evidence also shows that the interaction between patient and dentist when they do attend for treatment is important.

43
Q

what are Psychologically informed treatment principles

A
•	Understand the patient perspective
•	Provide information
-	to address concerns
-	to correct misconceptions
-	to direct helpful strategies
•	Plan and apply appropriate behavioural techniques and strategies:	
-	dentist delivered
-	patient directed
•	Within a context of support
44
Q

what are the body sensations, thoughts and feelings associated with fear

A

• Body sensations:
- heart racing, hot, sweaty, trembling, fast breathing, butterflies in the stomach, muscle tension, nausea and more.
• Thoughts:
- Got to get out of here, something terrible is going to happen. (Often also secondary thoughts such as why am I like this, this is stupid).
• Feelings:
- Scared, terrified, overwhelmed, nervous.

45
Q

what is Fight or Flight Response and what features are there of this

A

(Activated when triggered by potential danger)

Mostly caused by the release of a complex mix of hormones including cortisol and adrenaline.
•	Fast breathing
•	Fast (pounding) heart rate
•	Tense muscles
•	Hot and sweaty
•	Nausea
•	Trembling
•	Focus on danger and escape
46
Q

how can we acquire fear

A
  • We are predisposed to be fearful of some stimuli. This makes sense because these things are associated with genuine danger to humans.
  • We can also acquire fear from what we have experienced in specific situations (once bitten, twice shy) or learn it from the experiences of other people (vicarious learning).
47
Q

what are Behavioural Principles in treating Fear

A

• In many cases fear can be minimised by paying attention to factors present in the surgery that might be functioning as conditioned stimuli.
• It is good practice to eliminate as many potential ‘fear triggers’ as possible:
- eg make the environment in the waiting room less clinical and more friendly.
- Play music or ask patients if they would like to listen to their own music
- Pro-actively ask patients how they would like to let you know if they want you to pause.

48
Q

outline the Behavioural Treatment of Fear by: systematic desensitization and reciprocal inhibition).

A
  • Fear can be treated by exposing a patient to the thing that they are afraid of and preventing escape or avoidance. – e.g. letting patient sit in chair, get used to environment so they feel better while they’re siting in the chair NOT after they’ve left the chair.
  • As a patient experiences that nothing bad actually happens fear gradually reduces – unless their own reactions are so extreme that they create fear in themselves.
  • Systematic desensitization involves creating a ‘hierarchy’ of feared situations which are gradually presented as the patient becomes less fearful.
  • Coping strategies such as breathing techniques or distraction may also be taught.
49
Q

what are Cognitive Principles in treating Fear.

A

• Help patients to understand what is happening
- Treatment
- own responses
• Ask about their concerns and address them
• Normalise reactions they may be ashamed of such as signs of anxiety.

50
Q

how can positive Interactions between the dental team and patient reduce anxiety over time

A

support to approach treatment

supportive interactions/ praise and understanding

postive experience

decreased dental fear

51
Q

how can negative Interactions between the dental team and patient reduce anxiety over time

A

attempts at escape or avoidance

stressful interactions

negative experience

increased dental fear

52
Q

what are Recommendations for working with mild forms of fear or anxiety:

A

• use a general anxiety-reducing treatment style;
- provide a safe and secure treatment situation
- acknowledge feelings of anxiety
- assure patient that nothing will happen against their wishes or that has not been agreed.
• Make use of modelling, enable patients to feel in control, make treatment highly predictable.
• Teach coping strategies; distraction, relaxation techniques.
• Add in pharmacological support if needed

53
Q

what are Recommendations for working with Specific Phobias

A

Systematic Exposure:
• (Start by teaching relaxation skills to patient)
• Construct a hierarchy from least to most feared situation.
• Work through each level gradually until the patient can tolerate it.
• This will help patients to gradually be able to face their fears.

54
Q

what are Recommendations for working with high treatment needs

A
  • IV sedation or general anaesthetic may be required for the amount of work required.
  • But this will do nothing to treat fears and the patient will be no better off next time they need treatment.
  • Cognitive Behaviour therapy can have more positive long-term effects than sedation / anaesthesia alone.
55
Q

how can you Address psychological aspects in the dental practice

A
  • Keep yourself calm!
  • Let the patient know how that they can signal for you to stop at any point.
  • Tell them that the unpleasant feelings are caused by hormones which are there to assist the fight or flight response and that the body is only able to release a certain amount of these hormones.
  • Help them to slow their breathing (but not breathe deeply). A good rule of thumb is to breathe to 7 on a breath in and 11 on a breath out.
  • Ask how you can help. They may have existing coping strategies that you could support them with, eg listening to music, repeating a helpful phrase.
  • Check consent for every stage of the procedure.
56
Q

how can you Addressing social aspects in the dental practice

A

• Ask
- how anxious they feel, what particular concerns they have and any way they think you could help them.
• Acknowledge
- what they have said to you with respect and without judgment.
• Address
- their concerns by offering ideas that may help.
• Respect, acknowledgement, support and understanding.
• ‘Not the only one’.
• Involved in treatment plan.

57
Q

What is Pain?

A
•	An experience 
•	Which includes different elements
-	Sensory
-	Attitude
-	Beliefs
-	Emotional
-	Motivational
•	And is personal to the individual experiencing it.
58
Q

why is Pain not always a sign of physical damage or injury

A
  • Breaking arm or leg but it’s not hurting while cast is still on
  • Get into a hot bath and after while you don’t notice
  • Not a clear link between pain and damage
59
Q

what is Nociception

A
  • Transmission of messages from peripheral tissues to the brain.
  • From specific nerve cells called nociceptors.
  • Not pain messages – pain is only experienced once all stimuli have been interpreted by the brain.
  • Best described as ‘warning messages’.
60
Q

what is pain influenced by

A

-Nociception

-And other relevant factors
•	The situation
•	Interpersonal factors
•	Previous experience
•	Temperament
•	Response
•	Deliberate strategies
61
Q

outline Pain in dental settings

A
  • Part of necessary procedures.
  • A symptom, eg toothache.
  • A Long term condition (persistent pain).
  • It is important for dentists to understand about pain so that they can understand how best to manage it.
62
Q

how is pain an alarm

A
  • There is something happening.
  • We need some human help here.
  • It could be dangerous.
63
Q

how can we investigate pain as the alarm

A
  • All relevant information available is taken into account
  • To come up with the most likely explanation
  • Used to answer the question
  • ‘Is it safe to ignore this?’
64
Q

what is the link between physical and social pain

A

social pain — the painful feelings associated with social disconnection — rely on some of the same neurobiological substrates that underlie experiences of physical pain. Understanding the ways in which physical and social pain overlap may provide new insights into the surprising relationship between these two types of experiences.

65
Q

how can Anxiety Management Principles will also help to manage pain.

A
  • Be friendly
  • Be calm (or look calm)
  • Briefly explain what you are doing
  • Ask how much info each patient likes to be given, tailor accordingly
  • Discuss and agree a ‘stop’ signal
  • Discuss strategies, eg distraction, listen to music
  • Supporting staff may be able to provide emotional support during the procedure
66
Q

What behaviours are we interested in as dental professionals?

A
  • Cleaning teeth
  • Attending routine check ups
  • Diet
  • Smoking
  • General Health
  • Self-management
67
Q

what is An assumed model of communication

A

accurate info about risk

understanding

appropriate behaviour change

68
Q

what does Behaviour Change require

A

Intention to change
Do people want to change
• Importance
• Confidence- are you confident you can do it
(from Rollnick, Mason and Butler (1999) Health Behavior Change: A guide for practitioners Churchill Livingstone)

Ability to translate this intention into new behaviours.
• Knowledge of what to do
• Plan of how to go about it
• Tailored to the needs of the individual

69
Q

what is the Self-Efficacy theory

A

A change in behaviour is predicted by the confidence a person has that they can carry out the behaviour.

70
Q

what can self efficacy judgement be influenced by

A

experience of carrying out the behaviour

observation of others carrying out the behaviour

persuasion

feeling good/calm after the behaviour

self efficacy judgement leads to behaviour/performance

71
Q

what is the Theory of Planned Behaviour

A

Start with the intention
• The likely hood of you changing behaviour is reflected by your intention to change behaviour
• Intention affected by attitude

72
Q

how can Phases of behaviour change be addressed separately (intention-behaviour gap)

A
  • Motivational phase (leads to intention)

* Volitional phase (leads to initiation and maintenance of new behaviour)

73
Q

what is the Volitional phase affected by

A

affected by maintenance self-efficacy, action planning and action control (self-monitoring)

74
Q

what is the Implementation Intention Theory (Gollwitzer, 1999)

A
  • The likelihood of a person performing a behaviour is increased by making an explicit action plan about where and when the behaviour will be performed.
  • Action plans function as cues that remind a person to perform the behaviour.
75
Q

what is the Stages of Change Model

A

pre-comtemplation - not thinking about change/rejects change

comtemplation- thinking about change

planning-planning what it would it would take to make change happen

action- taking positive steps by putting the plan into practice

maintenance- achieving positive and concrete developments with continuing

Different interventions are suitable for people at different points in the cycle.

A helpful starting point. In common with many behaviour change models evidence on it’s usefulness is mixed.

76
Q

why is the stages of changes of model important

A

Talking about an action plan before they have the intention will have little effect, they may even get annoyed. E.g. telling someone to stop smoking when they have no intention to

Interacting with people depends where they are
e.g. at the action stage they are ready for change

77
Q

what is Motivational Interviewing

A
  • Develop a guiding (not directive) style.
  • Use techniques known to be more likely to move a patient towards change.

Questions:
Pro’s and cons

scaling questions

rolling with resistance

• Allow the consultation to be mainly led by the patient’s concerns- a patient will not a make a change if they think that’s what you want them to do, its their concerns, so their concerns must guide the consultation

78
Q

what is the Spirit of Motivational Interviewing

A
  • Motivational Interviewing (MI) is a comprehensive counselling approach which involves extensive training.
  • The techniques described here aim to channel the ‘spirit’ of motivational interviewing at a lower intensity.
  • Collaborative approach – choice remains with patient.
  • Role of the professional is to help patient to explore their choices in relation to the behaviour.
79
Q

what is the Practitioner position in talking about change

A

Arguing for Change
• Can trigger patient to voice the other side of the argument.
• Most patients have heard these arguments many times.
• Can feel unproductive to both patient and clinician.
Remember most patients will be influenced from what they say, not you

Having a Conversation
• What are their opinions for and against change?
• Behaviour more likely to be influenced by what they say than by what you say.
• Impact of reflecting ambivalence; ‘roll with resistance’.

80
Q

what are Scaling questions For eliciting change talk.

A

(rate motivation to change on a scale of 0 to 10).

  • On a scale of 0 to 10 (where 0 means it is not at all important and 10 means that it is extremely important)
  • How important is it to you to make this change? E.g. 5
  • Why did you choose (this number) and not (zero or one)? They then can talk about the reasons for change (only if number is above 4/5)
81
Q

what are Scaling questions For planning practical steps to change.

A
  • On a scale of 0 to 10 (where 0 means it is not at all important and 10 means that it is extremely important)
  • How important is it to you to make this change?
  • What would it take to increase the importance to a (slightly higher number) e.g. they might say for someone to tell them they have bad breath
  • What can we do to make it more likely that that would happen? E.g. give them the resources, reminders, free toothpaste
82
Q

what is the aim of Rolling with Resistance

A

Uses person centred skills for good active listening
• Reflections- repeat back what patients said
• Clarifications- e.g. do you mean this
• Summaries- ‘if I’ve understood you right”  may get more clarification

  • Does not try to persuade or direct patients into a behaviour.
  • Acknowledges that change might not be a priority right now and allows patients to genuinely reflect on this possibility.
  • Encourages change talk in the patient – if this really is the right time for them to think about it.
  • Maintains a sense that the professional has been listening / taking their concerns seriously.
  • Maintains a good relationship for further conversation in the future.
83
Q

what is Rolling with Resistance based on

A

• Is based on the observation that people who are unsure about change have usually rehearsed both sides of the argument. If one side is presented they will often respond with the other.

84
Q

how could a Standardised Intervention be used to influence patient oral hygeine behaviour effectively

A
  • Give information about EXACTLY what to do, for how long, how it should feel.
  • Demonstrate on a model of a mouth.
  • Ask patient to clean teeth with electric toothbrush. Correct if necessary. Praise.
  • Give electric toothbrush. Ask when is the best time to use it
85
Q

what is the COM-B model and what is it used for

A

Psychological models provide a structured theoretical framework.

capability and oppourtunity lead to motivation which all can change behaviour

We use this framework to:
• Assess the potential needs of individuals or communities in each area.
• Plan interventions designed to address these needs.
• Evaluate and learn from the results of an intervention

86
Q

what are the Steps to Designing an Intervention:phase 1

A
  1. Define the problem in behavioural term
    • What behaviours need to change to resolve the problem?
  2. Define one or two target behaviours
    • Behaviours that might be easy to change.
    • Behaviours that would have a large impact if changed.
    • Behaviours that are likely to have a positive impact on other behaviours.
    • Behaviours that are easy to measure.

3.Specify the target behaviour in as much detail as possible.
• Who needs to perform the behaviour?
• What exactly do they need to do differently to achieve the change?
• When will they do it?
• How often?
• Who else is involved?

  1. Identify what needs to change
    • What needs to change in the person or environment in order to achieve the desired change in behaviour?
    • For example do they need more information? Skills? Changed attitude? Support to change habits? Money or free products? etc.
87
Q

what is the Behaviour Change Wheel

A
•Capability – Ability to enact the behaviour:
-	psychological 
-	physical
•Motivation
-	Reflective
-	automatic
•Opportunity
-	physical environment
-	social environment
88
Q

what are Steps to Designing an Intervention: phase 2

A

. Identify intervention functions
• Intervention functions are broad categories of ways by which an intervention can change behaviour.
• Usually they will be linkable to psychological theory.
e.g. education, persuasion, incentives

  1. Identify policy categories
    • What policies would support the delivery of this intervention
    • Eg.
    - Conducting mass media campaigns
    - Prohibiting sale or use of products
    - Establishing support services in communities, workplaces etc.
89
Q

what polices should be considered when designing an intervention

A

policies- decisions made by authortities concerning interventions

guidlines
environment/social planning 
communication 
legislation 
service provison 
regualtion
90
Q

what are Steps to Designing an Intervention: phase 3

A
  • On the basis of your analysis so far, identify.
  • Exactly what you are going to do.
  • How you are going to do it.
  • The psychological theory behind this.
  • How you will evaluate to see if your intervention is having success (or needs adjusting)
91
Q

how can you Evaluate a Behaviour Change Intervention

A
  • What information do you need to tell you if the intervention was successful?
  • How do you know the change was the result of the intervention (is it possible to compare a study group to a control group?)
  • Evaluation needs to be practical. It doesn’t need to be perfect but you need to be able to comment on what could have been done better.