behavioural psychology Flashcards
social cognition
process by which people select, interpret, and remember social information
social perception
process by which people come to understand and categorise the behaviours of others (judgements)
social interaction
process by which people interact with each other
attriubtion theory
we tend to give a causal explanation for someone’s behavior, often crediting either internal dispositions or external situations
internal attribution
explaining behaviour due to dispositional factors (persona’s personality)
External attribution
explaining behaviour due to situational factors (environemntal)
covariation model
determine whether actor’s behaviour is internal attribution or external attribution
- consistency information: does actor behave same towards stimulus in different situations
- consensus information: do other people behave the same towards the stimulus
- distinctiveness information: does the actor behave the same toward different stimuli
fundamental attribution error
overestimate behaviour to personality traits and underestimate sitational influences
tripartite model of attitudes
affective - feel, emotion
behavioural
cognitive - know
explicit attitudes
conscious & deliberate
implicit attitudes
unconscious, automatic
initiated without awareness
Theory of reasoned action
specific attitudes are matched to specific behaviour (assumes complete control of behaviour from intention)
attitude - affects intention
subjective norms - affects intention
theory of planned behaviour
takes into account
attitudes - affects intention
subjective norms - affects intention
perceived behavioural control - affects intention & behaviour
changing attitude
cognitive dissonance
incongruent cognitions
lead to being motivated to reduce tension by either
- changing behaviour
- changing opinion
- add new constant cognitions
who is threatened by cognitive dissoance
internal attributions - feel threatened and motivated to reduce (western)
external attributions - opposite (eastern
changing attitude & advertising
central route
- motivated to process
- compelling arguments
- strong lasting change
peripheral route
- not motivated to process
- peripheral cues
- weak temporary change
stereotypes
characteristics & beliefs about a group
cognitive