Begrippen H. 5

Question 1

Consumer buyer behavior

Answer 1

The buying behavior of final consumers, individuals and households that buy goods and services for personal consumption.

Question 2

Consumer market

Answer 2

All the individuals and households that buy or acquire goods and services for personal consumption.

Question 3

Culture

Answer 3

The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Question 4

Subculture

Answer 4

A group of people with shared value systems based on common life experiences and situations.

Question 5

Total market strategy

Answer 5

Integrating ethnic themes and cross-cultural perspectives within a brand’s mainstream marketing, appealing to consumer similarities across subcultural segments rather than differences.

Question 6

Social class

Answer 6

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

Question 7

Reference group

Answer 7

A group that serves as a direct or indirect point or comparison or reference in forming a person’s attitudes or behavior.

Question 8

Opinion leader

Answer 8

A person within a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.

Question 9

Word-of-mouth influence

Answer 9

The impact of the personal words and recommendations of trusted friends, family, associates, and other consumers on buying behavior.

Question 10

Influencer marketing

Answer 10

Enlisting established influencers or creating new influencers to spread the word about a company’s brands.

Question 11

Online social networks

Answer 11

Online social communities, blogs, online social media, brand communities, and other online forums, where people socialize or exchange information and opinions.

Question 12

Lifestyle

Answer 12

A person’s pattern of living is expressed in his or her activities, interests, and opinions.

Question 13

Personality

Answer 13

The unique psychological characteristics distinguish a person or group.

Question 14

Motive (drive)

Answer 14

A need that is sufficiently pressing to direct the person to seek satisfaction of the need.

Question 15

Perception

Answer 15

The process by which people select, organize, and interpret information to form a meaningful picture of the world.

Question 16

Learning

Answer 16

Changes in an individual’s behavior arise from experience.

Question 17

Belief

Answer 17

A descriptive thought that a person holds about something.

Question 18

Attitude

Answer 18

A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

Question 19

Complex buying behavior

Answer 19

Consumer buying behavior in situations characterized by high consumer involvement in purchase and significant perceived differences among brands.

Question 20

Dissonance-reducing buying behavior

Answer 20

Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.

Question 21

Habitual buying behavior

Answer 21

Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences.

Question 22

Variety-seeking buying behavior

Answer 22

Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences.

Question 23

Need recognition

Answer 23

The first stage of the buyer decision process, in which the consumer recognizes a problem or need.

Question 24

Information search

Answer 24

The stage of the buyer decision process in which the consumer is motivated to search for more information.

Question 25

Alternative evaluation

Answer 25

The stage of the buyer decision process in which the consumer uses the information to evaluate alternative brands in the choice set.

Question 26

Purchase decision

Answer 26

The buyer’s decision about which brand to purchase.

Question 27

Postpurchase behavior

Answer 27

The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.

Question 28

Cognitive dissonance

Answer 28

Buyer discomfort caused by postpurchase conflict.

Question 29

Customer journey

Answer 29

The sum of the ongoing experiences consumers have with a brand affects their buying behavior, engagement, and brand advocacy over time.

Question 30

New product

Answer 30

A good, service, or idea that is perceived by some potential customers as new.

Question 31

Adoption process

Answer 31

The mental process through which an individual passes from first hearing about an innovation to final adoption.