BEC Vocabulary_Misc.

Question 1

marktorientiert

Answer 1

market-oriented

Question 2

Marktanteil

Answer 2

market share

Question 3

Inserent

Answer 3

advertise

Question 4

Werbeagentur

Answer 4

advertising agency

Question 5

Einkaufswagen

Answer 5

shopping cart

Question 6

Nachahmerprodukt

Answer 6

generic product / generic

Question 7

Kundenkarte

Answer 7

loyalty card

Question 8

Produktepalette

Answer 8

product range

Question 9

preisgünstig > mittel > teuer

Answer 9

low- / mid- / high-priced

Question 10

Preissenkung

Answer 10

price cut

Question 11

Billig-/Massenprodukte

Answer 11

BE: downmarket / AE: downscale

Question 12

im Angebot sein

Answer 12

to be on offer

Question 13

langlebige Konsumgüter

Answer 13

consumer durables / durables

Question 14

kurzlebige Konsumgüter

Answer 14

fast-moving consumer goods / non-durables

Question 15

überzeugender Marketing-Mix

Answer 15

persuasuve marketing mix

Question 16

Hausmarke

Answer 16

BE: own-brand product / AE: own-label product

Question 17

Produkteigenschaften

Answer 17

featres of a product

Question 18

Einzelhandelsgeschäft

Answer 18

conveniences store

Question 19

Marktnische

Answer 19

niche market

Question 20

zum SK-Preis

Answer 20

at cost

Question 21

unter dem SK-Preis

Answer 21

at a loss

Question 22

exklusiv / anspruchvoll

Answer 22

BE: upmarket / AE: upscale

Question 23

Qualitätsprodukt

Answer 23

high-end / top-end product

Question 24

Billigprodukt

Answer 24

low-end / bottom-end product

Question 25

vermarkten

Answer 25

to market

Question 26

Kundenkartei

Answer 26

customer database

Question 27

Kundschaft

Answer 27

clientele

Question 28

Wachstumsmarkt

Answer 28

growth market

Question 29

Vorrat

Answer 29

BE: stock /AE: inventory

Question 30

im Verzug sein

Answer 30

to be behind schedule

Question 31

Fertigstellung mit Verspätung

Answer 31

late completion

Question 32

gleichzeitig

Answer 32

simultaneous / in parallel

Question 33

im Zeitplan voraus sein

Answer 33

to be ahead of schedule

Question 34

überlappen

Answer 34

to overlap

Question 35

überarbeitet

Answer 35

overworked

Question 36

einen Gang runter schalten

Answer 36

to shift down a gear

Question 37

ausgelastet sein

Answer 37

to be fully stretched

Question 38

mit Arbeit überhäuft sein

Answer 38

to be overwhelmed by work

Question 39

im Stress sein

Answer 39

to be under stress

Question 40

im Zeitplan sein

Answer 40

to be on schedule

Question 41

geistiges Eigentum

Answer 41

intellectual property

Question 42

Ehrenkode

Answer 42

code of ethics

Question 43

seinen Standpunkt nochmals überdenken

Answer 43

to reconsider one’s position

Question 44

verstaatlichen

Answer 44

to nationalize

Question 45

Kapitalges. (m. beschränkter Haftung)

Answer 45

inc. (incorporated)

Question 46

Gewerkschaft

Answer 46

BE: trade union / AE: labor union

Question 47

spenden

Answer 47

to donate

Question 48

selbständig Erwerbender

Answer 48

self-employed

Question 49

AG

Answer 49

BE: plc (public limited company)
AE: (stock) corporation

Question 50

öffentlicher Sektor

Answer 50

public sector

Question 51

privater Sektor

Answer 51

private sector

Question 52

gemeinnützige Organisation

Answer 52

non-profit organisation

Question 53

privatisieren

Answer 53

to privatize

Question 54

nichtstaatliche Organisationf

Answer 54

non-governmental organisation NGO

Question 55

Hilfwerke

Answer 55

charities

Question 56

Geldbeschaffung/Spendenaktion

Answer 56

fund-raising

Question 57

Staatsbetrieb

Answer 57

state-owned company

Question 58

GmbH

Answer 58

ltd = limited liability company

Question 59

Unternehmenskultr

Answer 59

corporate culture