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emphasizes the importance of observable behavior over unobservable mental processes. He argued that psychology should be a purely objective, experimental science that studies behavior without reference to mental states.
Watson’s Theory on Behaviorism
Unlike traditional behaviorism, neo-behaviorism acknowledges the role of internal cognitive processes, such as expectations, thoughts, and beliefs, in influencing behavior.
Cognitive Processes
He proposed a systematic theory of behavior based on drives and reinforcements. Hull introduced the concept of drive reduction, suggesting that behaviors are motivated by the need to reduce physiological drives, such as hunger or thirst.
Clark Hull
Examples of Neo-Behaviorism in Action
Examples of Neo-Behaviorism in Action
1.Latent Learning: A student might learn the layout of a new school by exploring it over time. Although there is no immediate reward for this behavior, the student forms a cognitive map of the school. When it becomes necessary to find a specific classroom, the student can navigate efficiently using the cognitive map.
2.Intervening Variables: In an experiment studying the effects of stress on performance, researchers might use intervening variables such as anxiety levels to explain the relationship between stress and performance outcomes. By measuring these variables, they can better understand how internal states influence behavior.
3.Cognitive Maps: A driver who frequently travels the same route develops a cognitive map of the area, allowing them to navigate efficiently even when faced with detours or road closures. This cognitive map is a hypothetical construct that helps explain their behavior.
This involves adding an unpleasant stimulus to decrease the likelihood of a behavior being repeated.
positive punishment
2.When a behavior is followed by the removal of an unpleasant outcome, it also strengthens the likelihood of that behavior being repeated.
negative reinforcement
is known for his work on cognitive maps and latent learning. He argued that learning involves the formation of cognitive maps, or internal representations, of the environment. His famous experiments with rats demonstrated that they could learn about their environment even without reinforcement, which he called latent learning.
Edward C. Tolman was an American psychologist born on April 14, 1886, in West Newton, Massachusetts
Inspired by Ivan Pavlov’s work, Watson conducted experiments demonstrating how emotional responses could be conditioned in humans. His famous “Little Albert” experiment showed that a child could be conditioned to fear a white rat by pairing it with a loud, frightening noise
classical conditioning
Reinforcement is given at unpredictable time intervals (e.g., random drug testing in the workplace).
Variable-Interval Schedule
his work on operant conditioning laid the foundation for many neo-behaviorist theories. He introduced the concepts of reinforcement schedules and shaping, which are crucial for understanding complex behaviors.
B.F. Skinner
Bandura’s contributions to neo-behaviorism have had a profound impact on psychology, education, and media studies. His theory underscores the importance of social influences and cognitive processes in learning and behavior change.
Examples of Bandura’s Theory in Action
Examples of Bandura’s Theory in Action
1.Children Learning Aggression: Bandura’s famous Bobo doll experiment demonstrated that children who observed an adult acting aggressively towards a Bobo doll were more likely to imitate that aggressive behavior themselves. This study highlighted the role of observational learning in the development of aggressive behaviors.
2.Television and Behavior: Children who watch educational programs that model positive behaviors, such as sharing and cooperation, are more likely to exhibit these behaviors in real life. Conversely, exposure to violent media can lead to increased aggressive behavior in children.
3.Workplace Training: Employees can learn new skills and behaviors by observing their colleagues and supervisors. For example, a new employee might learn how to use a particular software by watching a more experienced colleague demonstrate its use.
Bandura’s contributions to neo-behaviorism have had a profound impact on psychology, education, and media studies. His theory underscores the importance of social influences and cognitive processes in learning and behavior change.
aims to bridge the gap between the observable behaviors emphasized by traditional behaviorists and the internal mental processes that cognitive psychologist’s study.
neo- behaviorism
Examples of Watson’s Behaviorism
Examples of Watson’s Behaviorism
1.Little Albert Experiment: Watson and his colleague Rosalie Rayner conditioned a young child, known as “Little Albert”, to fear a white rat by pairing the rat with a loud, frightening noise. Over time, Albert began to fear not only the rat but also other white, furry objects.
2.Advertising Techniques: Watson applied his behaviorist principles to advertising, demonstrating how pairing products with positive stimuli (e.g., attractive people, pleasant music) could condition consumers to have positive feelings toward the products.
3.Child-Rearing Practices: Watson promoted behaviorist principles in child-rearing, advocating for the use of rewards and punishments to shape children’s behavior. He believed that parents could train their children to develop desirable behaviors through consistent reinforcement.
1.When a behavior is followed by a pleasant or rewarding outcome, it strengthens the likelihood of that behavior being repeated.
positive reinforcement
, which are internal cognitive factors that mediate the relationship between stimuli and responses. These variables can include beliefs, expectations, and goals.
Intervening Variables
This concept suggests that individuals can learn indirectly through the experiences of others. For example, if a person sees someone else being rewarded for a behavior, they are more likely to imitate that behavior.
Vicarious Reinforcement:
Reinforcement is given after an unpredictable number of responses (e.g., gambling or lottery games).
Variable-Ratio Schedule
Tolman’s work on neo-behaviorism emphasized the importance of cognitive processes in understanding behavior. His theories have had a lasting impact on psychology, particularly in the areas of learning, memory, and cognitive psychology. By integrating cognitive elements into behaviorism, Tolman provided a more comprehensive framework for studying and understanding behavior.
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Key Figures and Contributions
Key Figures and Contributions
1.Clark Hull: He proposed a systematic theory of behavior based on drives and reinforcements. Hull introduced the concept of drive reduction, suggesting that behaviors are motivated by the need to reduce physiological drives, such as hunger or thirst.
2.Edward C. Tolman: Tolman is known for his work on cognitive maps and latent learning. He argued that learning involves the formation of cognitive maps, or internal representations, of the environment. His famous experiments with rats demonstrated that they could learn about their environment even without reinforcement, which he called latent learning.
3.B.F. Skinner: Although Skinner is often associated with traditional behaviorism, his work on operant conditioning laid the foundation for many neo-behaviorist theories. He introduced the concepts of reinforcement schedules and shaping, which are crucial for understanding complex behaviors.
He is widely regarded as the father of behaviorism, a school of thought that revolutionized psychology in the early 20th century.
John B. Watson was an American psychologist born on January 9, 1878, in Travelers Rest, South Carolina.
This involves imitating the behavior of a model. The model can be a person, character, or even a media figure. Effective modeling requires attention, retention, reproduction, and motivation
modeling
also known as observational learning, emphasizes the importance of observing and modeling behaviors, attitudes, and emotional reactions of others. Unlike traditional behaviorists who focused solely on reinforcement and punishment, Bandura introduced the idea that people can learn new behaviors by watching others and the consequences of their actions.
Bandura’s Theory on Neo-Behaviorism
3.Skinner discovered that the timing and frequency of reinforcement can significantly influence how behaviors are learned and maintained.
schedule of reinforcement
3.When a behavior is followed by an unpleasant outcome, it weakens the likelihood of that behavior being repeated.
punishment