Basmah Hussain - The 2 C's and the 4 P's Presentation

Question 1

The 2 C’s

Answer 1

CONSUMER MARKET
COMPETITIVE MARKET

Question 2

CONSUMER MARKET

Answer 2

Refers to all those consumers who may become interested in a G&S and have the means to buy it
Question to consider as marketers:
Who is our target market?
What are their needs and wants?

Question 3

COMPETITIVE MARKET

Answer 3

All G&S that compete with each other for the consumer’s money.
Competition can be narrow (i.e. Movie)
Or broad (i.e. Entertainment industry)
All forms of competition must be considered.
Questions to consider as marketers:
Who are our competitors?
How do we differentiate ourselves?

Question 4

The Marketing Mix - The 4 P’s

Answer 4

PRODUCT:
PRICE:
PLACE
PROMOTION

Question 5

PRODUCT:

Answer 5

Marketing research
Product development
Packaging
Branding

Question 6

PRICE

Answer 6

Too low?
Too high?

Question 7

PLACE:

Answer 7

Distribution channel - how do we transport goods?
Location - where will we sell the G&S?
Inventory Management - how do we ensure we receive the appropriate goods at the right time?
Storage - where will we keep goods?

Question 8

PROMOTION:

Answer 8

Advertising
Sales Promotion
Publicity
Personal Selling

Question 9

CONSUMER

Answer 9

person who uses a product

Question 10

CUSTOMER

Answer 10

person who buys a product

Question 11

GATEKEEPER:

Answer 11

a person who takes care of another (i.e. parent → child)

Question 12

Consumer Demand