Basmah Hussain - Organizing Market Firms and Not-for-Profits Presentation

Question 1

REGIONALLY

Answer 1

By city or province
Enables firm to cater to specific local tastes

Question 2

GLOBALLY

Answer 2

By country or continent
Marketing strategies based on local culture and buying habits
Local staff who understand culture and language are hired to market

Question 3

Organizing Marketing Divisions
BRAND

Answer 3

By different product lines
Most common way to organize marketing divisions
Ex. Coke, Sprite, Crush, Fanta, Fruitopia

Question 4

DISTRIBUTION

Answer 4

Organize based on how product is delivered
Ex. Chapters Online Site vs. Actual Book Store

Question 5

COMBINATION

Answer 5

Ex. Organize by continent and then brand

Question 6

DEFINITION:
Not-for-Profits (NFP)

Answer 6

A NFP is an organization that exists to improve the community and make the world a better place
Does NOT exist to maximize profit
All money raised through fundraising expected to be spent towards cause
Ex. Red Cross, Canadian Breast Cancer Foundation, MADD, United Way, Ronald McDonald House, UNICEF