Basics

Question 1

User Researcher

Answer 1

focuses on tasks such as conducting user interviews, interviews, behaviour analysis

Question 2

Information Architect

Answer 2

focuses on tasks such as how to organise site content, how search should work, what labels to use on menus

Question 3

Content Specialist

Answer 3

focuses on tasks such as copywriting, how to structure content to be deployed on different devices, microcopy on headings & buttons

Question 4

Interaction Designer

Answer 4

focuses on tasks such as what screens should go where in an app, and how a user flows through them. Also transitions between screens, often inspired by real-world paradigms (page curls, sliding windows etc.)

Question 5

Visual Designer

Answer 5

focuses on typography, layout, colour, graphics, visual effects, imagery, texture, mood

Question 6

Project Manager

Answer 6

focuses on planning, organising and controlling a project and its team—including UX-related activities

Question 7

Front-end Coder

Answer 7

focuses on writing HTML, CSS, JavaScript code to implement a visual design

Question 8

Online marketer

Answer 8

focuses on marketing activities like sales copy, conversion rates of landing pages, email campaigns, web analytics, SEO, and integrating sales with blog content