BASIC ELEMENTS AND PRINCIPLES OF LAYOUT AND DESIGN Flashcards
the most basic of all the
elements
line
can form shapes that can
catch the attention of a viewer
line
They can be sharp, be made up of broken lines and fine or thick lines, and can create different impressions to viewers
line
A group of lines can also create
patterns or shapes
is one of the powerful and influential elements in an infographic.
color
defined by the enclosure created by a combination of multiple lines.
shapes
express different psychological influences on the audience especially when combined with different colors.
shapes
are regarded as universal symbols that do not require language, but they can give specific meaning regardless of the background and the ethnicity of the viewer.
shapes
Basic Elements of Layout and Design
- Lines
- Color
- Shapes
the visual weight of objects, texture, colors, and space is evenly distributed on the screen.
balance
area in the design that may appear different in size, texture, shape, or color
to attract the viewer’s attention.
emphasis
Visual element that guides the viewer’s eyes around the screen.
Movement
the repeating visual element in an image or
layout to create unity on the layout or image.
Pattern, Repetition, and Rhythm
achieved when visual elements create a sense of organized movement.
Rhythm
visual element that create a sense of unity where they relate well with one another.
Proportion
