Basic design principles/ affects they have Flashcards
White space
Empty un-used space on a page:
Stops page being overwhelming - gives break in layout
Gives emphasis to other elements
Contrast
Something that is completely different from something else - contrasting colours:
Gives emphasis to elements - makes it stand out
Gives depth? Detail
Something that repeats
Repetition
Proportions
The relationships of sizes between components - layout
Arrangement in a position brought into a line
Alignment, three kinds: symmetrical balance, asymmetrical balance and radial balance
Emphasis
Value of prominence given to something
Movement
The ways the eyes travel around the page - directed
unity
visual cues showing which parts of the layout are linked together, can be done with colour, shape and texture
how to annotate thumbnails
mention what your using, where, then why
Explain the affect of emphasis
creates vocal point - grabs viewers attention
What does creating balance do?
makes design feel stable - looks professional
can create harmonizing visual weight
the affect of using alignment
creates visual connection between elements
looks professional - clear and cohesive/organised
What does using repitition do?
gives detail - visual interest
gives unity
Explain the impacts of proportion
keeps design harmonious
aesthetically pleasing
creates balance
the affect of font
improve readability
give emphasis to important info
What does creating unity do?
ties elements together
creates order - professional looking
drags eye around page in order of suppose to be read/ viewed
when text falls into margin or outskirts of page
Bleed: makes page less formal and more fun, good for children’s products
Allows artwork to run off page
left text alignment, right text alignment
Left justified text, right justified text
warm/cold colours are what?
Warm - Advancing colours - looks closer/ comes off the page
Cold - receding colours - looks further away
Effect of value and how it’s created
Done by shading and lighting: creates visual contrast, depth, dimension and makes design realistic and appealing for adults
Dominance and the effect it has
Creates vocal point on page - establishes visual heirarchy. Done through contrast, visual sight and proportion
How is mass/weight created
Colours, texture and dark shading
Line and effect it has
Used to create boundaries, or place emphasis
