Basic design principles/ affects they have Flashcards

1
Q

White space

A

Empty un-used space on a page:
Stops page being overwhelming - gives break in layout
Gives emphasis to other elements

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2
Q

Contrast

A

Something that is completely different from something else - contrasting colours:
Gives emphasis to elements - makes it stand out
Gives depth? Detail

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3
Q

Something that repeats

A

Repetition

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4
Q

Proportions

A

The relationships of sizes between components - layout

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5
Q

Arrangement in a position brought into a line

A

Alignment, three kinds: symmetrical balance, asymmetrical balance and radial balance

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6
Q

Emphasis

A

Value of prominence given to something

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7
Q

Movement

A

The ways the eyes travel around the page - directed

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8
Q

unity

A

visual cues showing which parts of the layout are linked together, can be done with colour, shape and texture

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9
Q

how to annotate thumbnails

A

mention what your using, where, then why

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10
Q

Explain the affect of emphasis

A

creates vocal point - grabs viewers attention

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11
Q

What does creating balance do?

A

makes design feel stable - looks professional
can create harmonizing visual weight

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12
Q

the affect of using alignment

A

creates visual connection between elements
looks professional - clear and cohesive/organised

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13
Q

What does using repitition do?

A

gives detail - visual interest
gives unity

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14
Q

Explain the impacts of proportion

A

keeps design harmonious
aesthetically pleasing
creates balance

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15
Q

the affect of font

A

improve readability
give emphasis to important info

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16
Q

What does creating unity do?

A

ties elements together
creates order - professional looking
drags eye around page in order of suppose to be read/ viewed

17
Q

when text falls into margin or outskirts of page

A

Bleed: makes page less formal and more fun, good for children’s products
Allows artwork to run off page

18
Q

left text alignment, right text alignment

A

Left justified text, right justified text

19
Q

warm/cold colours are what?

A

Warm - Advancing colours - looks closer/ comes off the page
Cold - receding colours - looks further away

20
Q

Effect of value and how it’s created

A

Done by shading and lighting: creates visual contrast, depth, dimension and makes design realistic and appealing for adults

21
Q

Dominance and the effect it has

A

Creates vocal point on page - establishes visual heirarchy. Done through contrast, visual sight and proportion

22
Q

How is mass/weight created

A

Colours, texture and dark shading

23
Q

Line and effect it has

A

Used to create boundaries, or place emphasis