Barriers to entry and exit of firms Flashcards
What are barriers to entry ?
Any obstacle that prevents a new firm entering a market
What are legal barriers to entry ?
Patents
Licences
Red tape ( excessive paperwork )
Standards and regulations
Insurance
What are technical barriers to entry ?
Start up costs
Sunk costs
Economies of scale
Natural monopoly
What are strategic barriers to entry ?
Predatory pricing ( low price to drive out competition )
Limit pricing ( firms place price at break even or normal profit to limit competition )
Heavy advertising
What are barriers to exit ?
Any obstacle that prevents a firm from leaving a market
What are some barriers to exit ?
Undervaluation of assets - people hold on until price rises
Redundancy costs - the pay workers receive from a firm shutting down
Penalties for leaving contracts early
Sunk costs