"Barriers can give a competitive edge" Flashcards
1
Q
What happen when a company reach market saturation?
A
The only option is moving into oversea market
2
Q
Why a company should move into overseas market?
A
For exploit the resources and profits from other markets
3
Q
Which is the principal problem?
A
The cultural difference
4
Q
How this problem could be fixed?
A
Repositioning brands, switching advertising and product property to suit local sensitivities
5
Q
Why the different attitudes can be an advantage?
A
Because we can learn from foreign companies and transfer these into the home market.
