barcelona Flashcards

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1
Q

need for rebranding

A
  • occupied for over 2,000 years
  • port town - industrial
  • over crowding due to industrialisation
  • got a reputation for being run down/ antisocial
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2
Q

role of rebranding/ government

A
  • 1929 world exhibition of barcelona
  • local authorities began a 7 year plan in 1980s focusing on 140 key projects eg better housing, education etc
  • $5 million invested into refurbishing buildings and the area, with 80% of funding coming from the EU
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3
Q

role of sport

A

1992 olympics

  • games generated funding to redevelop city wide and improve run down areas
  • catalyst to getting the people interested in rebranding
  • barcelona football club
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4
Q

role of culture

A
  • architecture of antoni guadi = recognition from world heritage and UNESCO
  • used to present the city as vibrant and creative
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5
Q

role of businesses

A
  • built the reputation for services, innovation, the knowledge economy and entrepreneurship
  • 2010 produced the new metropolitan plan vision 2020
  • 2014 won the european award for most innovative city
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6
Q

rebranding in north

A
  • flagship cultural buildings —> the Museum of Contemporary Art and the Contemporary Cultural Centre.
  • Private university has been constructed and some streets house art galleries, coffee and wine bars, restaurants and high-quality food shops.
  • Gentrification as high socio-economic status people have moved in.
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7
Q

rebranding in south

A
  • Raval, overcrowded residential areas, and old and derelict factories remain while its inhabitants are among the more deprived in the city
  • 1995, Raval Rambla, significant physical regeneration
  • 1700 residential and commercial properties were demolished to clear space for a large, tree-lined pedestrianised space
  • Barceló Raval Hotel built in 2008 has an ‘avant garde’ design —> significant financial commitment to the area’s rebranding
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8
Q

evidence of success

A
  • increase in the number of tourists, from 1.73 million in 1990 to 8.38 million
  • 2017 —> tourism is worth around 12.5% of Barcelona’s GDP post Olympics compared to >2% pre Olympics
  • rated the 8th most attractive area in the world
  • in 2015, it raised $250 million worth of FDI (foreign direct investment)
  • in 2014, it was named the capital of innovation for the EU
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9
Q

evidence of failure

A
  • 12.8% of citizens, argue that the access to housing is a serious problem
  • 7.4%, say that traffic and congestion is a major problem within the city
  • tourism levels peaked in 2016 at 9.07 million, but declined to 8.88 million in 2017
  • gentrification is causing thos with less to move into more deprived areas
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