Bandura 1963

Question 1

Aim

Answer 1

Wanted to see if children would imitate the aggression they saw on television.

Question 2

Sample

Answer 2

48 boys and 48 girls (3-6 yrs)
From Stanford University Nursery School
All matched in groups by their aggression levels

Question 3

Procedure

Answer 3

4 groups:
- Group 1: 24 children with aggressive live model (data from 61 study_
- Group 2: 24 children with aggressive live model on the television (teletubbies)
- Group 3: 24 children with cartoon character on television (Tom & Jerry)
- Control Group: 24 children didn’t do any of the (data from 61 study)
After watching:
– Made mildly aggressive (same as 61)
– Played with same toys as the 61 study
– Observed for 20 mins at 5 sec intervals via a one way mirror

Question 4

Observations for 63

Answer 4

There was:

• mallet aggression
• non imitative behaviour (behaviour that was not shown by any of the models
• non aggressive behaviour (sitting around)

Question 5

Mean Aggression scores:

Answer 5

• Real life aggressive model = 83
• FIlm aggressive model = 92
• Cartoon aggressive model= 99
• Control = 54

Question 6

Results real life model

Answer 6

• Boys more aggressive than girls
• Boys more aggressive when model was of the same sex than the girls
• Girls imitate aggressive behaviour when same sex model but not of the behaviour involved a mallet or gun

Question 7

Results Film model

Answer 7

• Boys were more aggressive than the girls but even more when the model was of the opposite sex
• Girls showed higher levels of mallet aggression than boys when model was of the same sex
• Girls showed low gun aggression when model was of the same sex but higher when it was a male.

Question 8

Results Cartoon model

Answer 8

Boys showed higher aggression that girls

Question 9

Results Control

Answer 9

• Boys more aggressive than girls

- Boys = higher gun aggression and non imitative aggression

Question 10

Strengths

Answer 10

• High inter-observer reliability

- Control on variables