Backtesting & Use Cases Flashcards
1
Q
Explain in one sentence the power of Aggregate Transaction Data.
A
Envesnet is the only provider who owns data
aggregation from acquisition to
delivery and applies ML enrichment to generate highly correlated revenue for hundreds of tickers (+90 tickers > .90 YoY correlation) and thousands of merchants.
2
Q
How did Covid-19 affect Chiptole’s sales channel dynamics & loyalty programs?
A
While offline sales went down, digital sales compensated and loyalty programs soared. Loyalty program had +15MM members and doubled during Covid. More than 70% of digital orders are placed by loyal program members.
