BA1 Fundamentals of Business Economics - The market system and the competitive process Flashcards
How do we calculate PED?
PED= (Q2−Q1)/Q1 divided (P2-P1)/P1
Q1 = Initial quantity demanded
Q2 = New quantity demanded
P1 = Initial price
P2 = New price
What is elastic demand?
Elastic demand occurs when the percentage change in quantity demanded is greater than the percentage change in price (PED > 1).
What is inelastic demand?
Inelastic demand occurs when the percentage change in quantity demanded is smaller than the percentage change in price (PED < 1).
When should a business lower its price?
A business should lower its price if demand is elastic because the increase in quantity sold will be greater than the decrease in price, leading to higher revenue.
When should a business raise its price?
A business should raise its price if demand is inelastic because the decrease in quantity sold will be smaller than the price increase, leading to higher revenue.
What happens to demand elasticity when there are more close substitutes for a good?
The demand becomes more elastic because consumers can easily switch if the price of one product changes relative to others.
How do switching costs affect demand elasticity?
Higher switching costs make demand more inelastic, as consumers face barriers to changing products or services.
How does the degree of necessity affect price elasticity of demand?
Necessities tend to have inelastic demand, while luxuries have more elastic demand since consumers can cut back on them during economic downturns.
How does the percentage of income spent on a good affect its price elasticity?
Goods that take up a large share of income tend to have more elastic demand, as price changes significantly impact affordability.
What happens to price elasticity over time after a price change?
Demand tends to be more elastic in the long run because consumers have more time to adjust their purchasing decisions.
How does habitual consumption impact price elasticity?
Goods that are habitually consumed (e.g., cigarettes, alcohol) tend to have inelastic demand because consumers are less sensitive to price changes.
How does peak and off-peak demand affect price elasticity?
Demand is more inelastic at peak times, allowing suppliers to charge higher prices. Off-peak demand is more elastic, leading to lower prices.
How does the breadth of a good’s definition affect price elasticity?
Broadly defined goods (e.g., petrol or meat) have inelastic demand, while specific brands (e.g., Shell petrol, Angus beef) have more elastic demand.
Perfectly Inelastic Demand
An extreme situation where a change in price will
have no effect on quantity demanded
Perfectly Elastic Demand
An extreme situation where a market participant is
a price taker and has to accept the market price. If
they raise their price they will sell nothing.
Unitary Elastic Demand
The elasticity of demand is 1 at any point on the
demand curve (known as a rectangular hyperbola).
A change in price will have no effect on revenue i.e.
Price × Quantity = constant.
How can total revenue indicate demand elasticity?
If total revenue increases after a price cut, demand is elastic.
If total revenue increases after a price rise, demand is inelastic.
What does price elasticity of supply (PES) measure?
PES measures the relationship between a change in quantity supplied and a change in price of a good.
How does spare capacity affect price elasticity of supply?
If a firm has spare capacity, it can increase output quickly without raising costs, making supply more elastic.
How do stock levels influence supply elasticity?
High stock levels allow firms to respond quickly to demand changes, making supply more elastic.
What is the impact of factor substitution on supply elasticity?
If capital and labor can be easily switched to produce different goods, supply is more elastic. If not, supply is inelastic.
How does time affect the price elasticity of supply?
Short-run: Supply is often inelastic as firms cannot easily adjust production.
Long-run: Supply is more elastic as firms have time to adapt.
What is the “momentary time period” in supply?
A short period where supply cannot respond at all to demand changes, making supply perfectly inelastic.
What does it mean if the supply curve passes through the origin?
The supply curve has unit elasticity, meaning PES = 1.