B1: Operations Management - Performance/Behavior Flashcards
1
Q
What is TFP?
A
Total Factor Productivity = Output/Total costs
2
Q
What is PPR?
A
Partial Productivity Ratio = Output/Specific quantity
3
Q
What is control chart?
A
- Determine “zero” defects - within acceptable range
2. Set lower and upper limit
4
Q
What is Pareto chart?
A
Frequency diagram
5
Q
What is cause-and-effect chart?
A
Fishbone diagram - track back to source
6
Q
What is transaction marketing?
A
Lowest price - single sale
7
Q
What is relationship marketing?
A
Repeat business/loyalty discounts
8
Q
What is database marketing?
A
Obtain information - target groups
9
Q
What is E-marketing?
A
Use Internet
10
Q
What is network marketing?
A
Relationship and referral
