B&M Case Study Flashcards
Diversify
A company produces a new good or service, buys up another company, or produces in a new market in order to spread risk and loosen dependence
Upskilling
increasing the skills of certain employees or a company’s labour force as a whole
market opportunity
an opportunity that a company can legally exploit in order to increase sales
internal recruitment
recruiting personell to posts from within the company
Staff retention rate
The percentage of staff who remain employed by a business over a given time period, usually one year. It is calculated by deducting the number of leavers from the total number of employees in a year, expressed as a percentage of the workforce that has remained within the business
external recruitment
filling vacant posts with applicants rom outside company
social
refers to changing demographics, e.g. population gerowth, lifesytels and cultural values
political
refers to government behaviour, tax changes, privatization or nationalization
economic
refers to peoples income, unemployment, inflation and economic growth
market trends
the direction in which a market goes in
strategic alliance
a collaborative agreement between two or more firms to pursue a set of agreed goals
market trends
Changing demands for goods and services within a market
workforce planning
establishing the number and skills of the workforce required by the business in the future
fixed cost
the costs a business has to pay for its fixed assets and that do not vary with the level of output in the short run
high growth potential
a product or market etc. that is very likely to experience an increase in sales in the future
Demand
The willingness and ability of customers to buy a certain product at a certain price
Target market
The market segment that a particular product is aimed at
Strategic plan
Medium to long-term plans on ways of achieving specific objectives (goals, targets and corporate objectives)
Workforce
The people employed by a business
Vision
Where the business aspires to be in the future; the long term aims of a business
Relaunch
Extension strategy when a product has reached the decline phase of its product life cycle
Market research
The process of collecting, recording and analysing data about customers, competitors and the market
Product life cycle
Different stages that a product passes through during its lifetime
Brand name
A brand name is a name given to a firm’s products, which usually represents the image of the business
Investment
Shares held in other businesses are called investments on the balance sheets. Investments could also be medium to Long-term financial assets that a business might hold which generate short-term income for the business such as dividend or interest
Product life cycle phases
The phases are: R&D, introduction, growth, maturity, saturation, decline
Decline phase
The final stage of a product life cycle where sales decline
Reposition
The change in perception of a business so it can achieve its objectives (e.g: change in brand image)
Strategic decisions
Decisions that set the future direction of a firm
Strategic decisions
Decisions in order to achieve the firms objective that set the future direction of a firm and are part of a business’ long term plan
Responsibility
With authority comes responsibility which means to be accountable for what one does
Employee representatives
An organisation of working people with the objective of improving the pay and working conditions and provide the mebers with support and legal services
Collective action
The negotiations between employees’ representatives and employers and their representatives on issues of common interest (pay, working conditions)
Conflict
Any kind of disagreement between two stakeholders
Sense of solidarity
If a group of people with common interests come together to support one another
Industrial action
Measures taken by the workforce or trade union to put pressure on management to settle an industrial dispute in favour of employees
Negotiations
A bargaining process between two or more parties to resolve a conflict
Target profits
A target of a profit to be achieved within one year to satisfy the shareholders.
Absenteeism
When an employee is off work, e.g. because of illness
Strike
An extreme form of industrial action in which employees totally withdraw their labour for a period of time
Training
Work-related education to increase workfore skills and efficiency
Benchmarking
Comparing the performance -including quality- of a business with performance standards throughout the industry
International standards
Certain quality standards to assure customers of the quality
High quality
If a product is of superior quality to other goods and therefore usually priced higher
Dismissal
When an employee is removed or “sacked” from a job due to incompetence or breach of discipline
Informal communication
Unofficial channels of communication that exist between informal groups within an organisation