B

Question 1

Private

Answer 1

Characteristics: owned by private individual(S) or company, may be a public limited company (plc) on stock market, could be large multinational company, may be SME (small to medium- sized enterprise), will be staffed by paid employees
Aims: usually financial, to make profit, to increase market share, to increase turnover, to improve or maintain its image, to increase and diversify the range of products/ services offered to customers.
Organizations: tour operators, travel agents, most transport organizations and hubs, most large visitor attractions, most accommodation providers.

Question 2

Public

Answer 2

Characteristics: owned or funded by the government- local or national, will be staffed by aid employees but may also be supported with volunteers.
Aims: to provide a service to the public, to use funding appropriately, to maintain best quality service, to financially break- even, to ensure that service levels are maintained to reinvest profit to improve services.
Organizations: tourist information centers, tourist boards, some smaller visitor attractions, some local transport organizations, most regulatory bodies, government bodies.

Question 3

Voluntary sector

Answer 3

Characteristics: funded by grants, donations, legacies, entry fees, staffed by volunteers through larger organization, will also have paid employees or tenants, most have charitable status.
Aims: to preserve or protect the environment, buildings, landscape features; to campaign or lobby against inappropriate developments conservation; sustainability.
Organizations: some visitor attractions, including natural; some transport; charities.