AvM 122 Flashcards
Management Process responsible for identifying, anticipating, and satisfying customer requirements for profitability
Marketing
What is Marketing?
Management Process responsible for identifying, anticipating, and satisfying customer requirements for profitability
Targeted at the individual or family (Marketing)
Consumer Marketing
Business-to-business marketing
Industrial Marketing
4Ps of Marketing Mix
Product, Price, Promotion, Place
Stages in the Application of Marketing Principles to Airline Management
Customer
Marketing Environment
Strategy Formulation
Product Design and Development
Price and Revenue Management
Channel Distribution Selection and Control
Selling, Advertising, and Promotional Policies
Benefits of Marketing-Based Approach
- right product at the right market
- competitors will be understood
- marketing policies will address competition
- address unstable environment
Areas (Business we’re in)
- Transport
- Communication
- Leisure
- Logistics
- Information
- Selling Services
Area in Business about economic and social need for transportation.
Transport
Area in business which assist people and allows them to have f2f meetings
Communication
Area in business where there is usage of disposable time and income
Leisure
Area in business dealing with cargo
Logistics
Area in business which competes with other electronic means of sending messages/news
Information
Area in business where other services is sold
Selling Services
People who actually travel
Consumer
