australian textile clothing footwear allied industries Flashcards
what is a government legislation in relation to water pollution that affects the textile industry?
‘the water avoidance and resource recovery act 2001’
- a scheme to provide producer responsibility for their waste.
what is government legislation in relation to chemical pollution that affects the industry
‘environmentally hazardous chemicals act’ 1985
- assessment and control of hazardous chemicals
- regulates the manufacture, processing, buying, selling and distribution of dangerous chemicals.
what are some examples of recycling for appropriate and sustainable textile resources?
vintage clothing
clothing recycle bins
what are some changing consumer demands and lifestyle
SPF clothing => increased awareness of sun damage and skin cancer has led to a demand for sun safe clothing
Australian made => increased awareness of Australia’s place in the global market and the strength of the local economy has led for a demand in local products
Fitness => fitness levels have increased for a wider demographic, recent popularity of athleisure means that comfort is essential
Clothing from organic sources => customers want to address environmental concerns by buying ‘green’ products
Wider variety of sizes => body positivity movement and consumer demand
New technology => consumers demand performance fabrics rather than simply comfort and protection
what are the manufacturing strategies?
Mass produced => large quantities of a standardised article produced by an automated mechanical process
Niche markets => goods that appeal to a particular market subgroup, easily distinguished from other products, will be produced and sold for specialised uses within the corresponding market
what are the aspects of marketing of textile products?
- product planning
- place and distribution channels
- price structure
- promotion strategies
what is the product lifecycle and what are the main outlines of each life cycle?
- Introduction stage
- Item is launched onto the market
- Consumers have little knowledge of the product
- Marketing strategies are used to promote it
- Sales are usually slow with little profit - Growth stage
- Further promotion increases demand leading to higher profits - Maturity stage
- Stage of greatest sales and profits
- Supply meets demand
- Competition in the marketplace increases which increases the need for advertisement - Decline stage
- Product may be replaced by newer, better products
- Promotion is reduced or stopped
- Sales and profits decline
- Product may be modified and re-promoted to extend its life
how can target market be succeeded?
through the 4 P's product place price promotion
how does collette dinnigan utilise the 4 p’s to target her target market?
PRODUCT
- High-end fashion apparel
- Red carpet favourite for actresses
- Signature slip style dresses and hand embroidered
PRICE
- Aimed at those who want to purchase special event outfits and have a disposable income
- Reflects the prestige of the designer name
PLACE
- Australian brand
- Now stocked worldwide
PROMOTIONS
- Collette Dinnigan Boutiques and instore David Jones boutiques
- Website is stunning
- Received dozens of accolades for her work (1996 Australian Designer of the Year, inducted into the Business Woman’s Hall of Fame, Louis Vuitton Business Award)
how does sports girl utilise the 4 p’s to reach target markets?
PRODUCT
- leading edge trends for youth fashion
PRICE
- quite reasonable
- variety of pricing meaning that consumers always be able to find something that is affordable
PLACE
- established in australia before spreading overseas
- retail store –> visually stunning, stylish and creative
PROMOTION
- innovative, creative unique shop front window disaplays
- special events
- in store parades
- sportsgirl own magazine ‘listen’
- countless competitions to win prizes
- collaborative projects with cleo and magazines
- podcasts, tv, radio, print and electronic
what are the two main place and distribution channels?
direct selling to customers
- direct contact between manufacturer and consumer/ retailer
sellingas wholesalers or retailers
- buy in bulk from manufacturers and sell smaller quantities to consumers.
what are some current ‘issues’ that positively and negatively affect the textile industry?
1) globalisation of design, manufacture, distribution and marketing
- free trade make exports less competitive
- tech increased volume of imports, faster delivery
2) imports & exports
- atcfai has suffered as a result because it;s more expensive to locally produce textiles
3) skill level of workers
- more high skilled and paid jobs available due to new industry
- more jobs operating, servicing machinery
