Augemented, Virtual and Mixed Reality Flashcards
What is Gartner predicting is more important than the actual product / service?
The Customer Experience
Currently, how is AR and VR used re. Product / Services
AR and VR is being used to transform the Customer engagement of the product and service.
What is the difference between Immersion and Collaboration?
Immersion is drawing the customer into the experience - one way, Collaboration is enabling dialogue / multi way experience (send/receive), not only exposing but obtain feedback from customer.
What is Mixed reality?
Combination of the REAL reality and Digital reality - combining real with digital sensory experiences, e.g., sight / audio (Mix of REAL & Virtual.
What is Augmented reality?
Augmented is Real world with digital items inserted into the real world. It creates a mixed experience. It blends Real with digital by layering digital ontop of real.
What is Virtual reality?
Fully Digital - the environment is fully digitally created, it can be created based on a real world, but is digital.
Fully simulated world. Digital 3D world.
What are the three items that must be in place / needed to create AR or VR experience?
Content to be created in 3D
Headset / Hardware
Content on Platform for distribution
What is 360 online content?
Digital content created that contains sight, sounds and motion - fully immersive.
What is 360 Video vs.
What is 360 Digital
Video is real world recorded in 360 aspects, vs. 360 digital which is a world created digitally with all 360 aspects.
In which Retail processes are AR and VR used?
- Pre-Sales - Customers experiencing the product prior to physical experience / in-store experience
- Sales - Customer uses AR and VR to enhance point-of-sales, store experience is faster and customer can experience the product at point of sale
- After-Sales - after sales support / customer complaints or learning more about the product.
