Audiences

Question 1

The Frankfurt school

Answer 1

Said the culture was a medium to fill our time between jobs, as a way to organise leisure time in the way industrialisation has organised work time and create the false needs that maintain consumption

Question 2

Marxism and capitalism

Answer 2

The idea that the media stunts the senses and viewers succumb to the irresitable power of the culture industry so that they become more absorbers of the images rather than the creators

Question 3

Traditional audience theory

Answer 3

The idea that the media is a subtle narcotic or hypodermic syringe
The belief that there is a direct correlation between the consumption of tv and behaviour
The idea that the media injects ideas in to peoples heads

Question 4

DeCerteau (1983)

Answer 4

Active reader model
-Says that the audience have the potential to be active by disciplining the content they receive
The idea that creative activity is blinded if you only focus on the cultural producer
The reader invents the text from something different from what they intended
-detatched from the origin
-each reader decodes text differently- they are not the same as the authors