audience theory Flashcards

1
Q

4 types of theorys

A
  1. the effects model or hypodermic model
  2. two step flow
  3. the uses and gratifications model
  4. reception theory
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2
Q

the effects model

A

the consumption of media texts has an effect or influence upon the audience. audiences are passive and powerless to prevent the influence

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3
Q
A
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