Audience Classification Flashcards
1
Q
A
A
Upper Class
2
Q
B
A
Middle Class
3
Q
C1
A
Lower Middle Class
4
Q
C2
A
Skilled Working Class
5
Q
D
A
Working Class
6
Q
E
A
Unemployed/lowest level of income (eg. Students)
7
Q
Demographics
A
Categorisation based on
8
Q
Psychographics
A
Categorisation based on personality
9
Q
Age Classification
A
10
Q
Mainstreamers
A
11
Q
Aspirers
A
12
Q
Explorers
A
13
Q
Succeeders
A
14
Q
Reformers
A
15
Q
Strugglers
A
