Audience Analysis

Question 1

In preparing your speech, you should know who your target listeners are so you can suit your speech to meet their needs. This is known as

Answer 1

Audience Analysis

Question 2

Which are the three major categories to analyze the audience in planning a speech?

A. cultural, educational, and psychological analyses
B. attitudinal, demographical, and economical analyses
C. demographical, psychological, and situational analyses
D. environmental, organizational, and educational analyses

Answer 2

C. demographical, psychological, and situational analyses

Question 3

Which is NOT an advantage of conducting audience analysis in preparing your speech?

A. You can adjust the language of speech to the target audience.
B. You can adjust the vocabulary of speech to the target audience.
C. You can cite suitable examples to help clarify the main points of your
speech.
D. You can do some research about your topic to help support the data of your audience profile.

Answer 3

D. You can do some research about your topic to help support the data of your audience profile.

Question 4

In analyzing the audience, which audience information answers this question? “Is your audience alike ethnically – that is, most are of the same race and nationality?”

A. beliefs
B. culture
C. group affiliations
D. geographic uniqueness

Answer 4

B. culture

Question 5

Which is NOT considered in analyzing the audience?

A. interest
B. interview
C. geographic uniqueness
D. educational attainment

Answer 5

B. interview

Question 6

Which are the two steps in doing an accurate demographic analysis?

A. tracking demographic data and observing this data
B. creating demographic data and examining this data
C. harvesting demographic data and exhibiting this data
D. gathering demographic data and interpreting this data

Answer 6

D. gathering demographic data and interpreting this data

Question 7

Scenario: As a speaker, you are going to deliver a speech to the audience who are mostly female, between the ages of 25 and 40, mostly married, and
professionals. Which is the best thing to do with your message to fit this demographic?

A. Keep the message the same.
B. Abridge and simplify the message without sacrificing the sense.
C. Ask the audience to be considerate with the message prior to delivery.
D. Embed within the message the acceptable parameters of your audience’s needs.

Answer 7

D. Embed within the message the acceptable parameters of your audience’s needs.

Question 8

Which is an example of psychoanalysis which pertains to attitudes?

A. equality
B. inner harmony
C. pro-/anti-censorship
D. Smoking does not cause cancer.

Answer 8

C. pro-/anti-censorship

Question 9

Which is an example of psychoanalysis which pertains to beliefs?

A. pro-life
B. achievement
C. pro-/anti-free trade
D. Anyone can acquire Covid-19.

Answer 9

D. Anyone can acquire Covid-19.

Question 10

Which is an example of psychoanalysis which pertains to values?

A. independence
B. pro-/anti-capital punishment
C. Ghosts are products of our imagination.
D. Only high-risk groups acquire COVID-19.

Answer 10

A. independence