Audience

Question 1

Demographics

Answer 1

Consumers categorised in terms of concrete variable such as age, class, gender

Question 2

Psychographics

Answer 2

Consumer is categorised in terms of their needs and desires

Question 3

Narrowcasting

Answer 3

Stations that appeal to small numbers with specific interests

Question 4

Stuart Hall

Answer 4

Encoded so that preferred meaning is accepted. Audience can adopt oppositional readings

Question 5

Cultivation

Answer 5

repeated exposure to same message will have an effect on audience’s attitudes/values

Question 6

Ideology

Answer 6

ideas/beliefs that people have