Auctions Flashcards
Auction
Selling of a good or service by asking buyers to announce the amount they are willing to pay.
Why use auctions (1 pro)
Most markets are imperfect and valuation differs between buyers, so allow sellers to discover buyers’ true valuation.
Two parameters of auctions
Nature of the good
Rules of bidding
Nature of the good : 2 types
Private value auctions
Common value auctions
Private value auctions
Each consumer has a own private value (one mans trash another mans treasure)
Common-value auctions, and example
The good auctioned is worth the same for all consumers, even if they have different valuations. (E.g drilling rights for oil companies)
The value is the same for all buyers, but their estimation of the value may differ (e.g one company may need it more so value it more, however the real value is the same)
2nd parameter of auctions:
Types of bidding rules : standard private-value auctions (4)
English
Dutch
Sealed-bid auction
Vickrey auction or philatelist auction
English auction characteristics (2) (most traditional)
Open outcry (public info)
First-price ascending auction (sellers start with reserve price - the lowest price the seller will agree to receive) then bid in increments until last bidder.
Dutch auction (3)
Quick (people buy before others get)
Open outcry (public)
First price descending auction - starts with a high price, lowered until buyer is willing to buy.
Sealed-bid auction (3)
First price auction
Each bidder states price without revealing to other bidders (e.g writes bid on paper) , prices are only observed by the organisers, and so good goes to highest bidder (provided if above reserve price)
So we also consider price others might be bidding to, so bid more. (Good for sellers, bad uncertainty for buyers)
Vickrey auction or philatelist auction
A variant of sealed bid auction, with a twist : 2nd price auction
Each bidder states price without revealing it to other bidders. Good is awarded to the last bidder who pays the second-highest price!! NOT THEIR PRICE WHICH WAS THE TOP
Makes it more efficient for the buyer as not overpaying. Seller agrees since they want people to come back so make it more rational for buyers ; (people won’t return if overpaid)
Japanese variant of the English auction
Price rises are increased with a timing mechanism
Auction design: 2 goals they want to achieve
Profit maximisation (for seller)
Pareto efficiency
What does pareto efficiency mean in an auction
The good is allocated to the buyer with the highest value of the bid
Is the English auction with no reserve price pareto efficient
What about with a reserve price?
Yes - the highest bidder wins (no reserve price to meet)
Not always - as if highest bidder is still below the starting reserve bid, the exchange will not take place.