Attitudes&Change Flashcards
Ajzen’s theory of planned behavior proposes that attitudes are good predictors of behavior when the attitude measures assess all 3 components of the____.
behavioral intention
Research on attitude change suggests that a high-credible communicator has more influence than a low-credible communicator but this discrepancy tends to__over time as the result of the___effect, which occurs because people tend to remember a message but forget its source.
decrease;sleeper;
A communicator has greater credibility when he/she is trustworthy and trustworthiness increases when the communicator is arguing against his/her___.
best interests
In terms of the communication the greatest amount of attitude change is associated with a__discrepancy between the recipient’s position and the position presented in the communication.
moderate
When both sides of an argument are presented, a___effect is likely to occur when the second communication immediately follows the first andthemeasure of attitude change is taken at a later time.
primacy
A(n) _____message is usually more persuasive than intentional message.
accidental
Aronson and Mill’s research on cognitive dissonance theory found that women who underwent a____initiation into a group were more likely to describe the group in favorable terms.
severe
Festinger and Carlsmith’s study found that participants who were paid___to describe a boring study as enjoyable to potential participants subsequently said the study was actually enjoyable.
$1.00
Balance theory uses the principle of___to explain attitude change and focuses on the relations among 3 entities–the person, another person, and a third person, idea, event, or object.
cognitive constancy
Accordingto the elaboration likelihood model, persuasion can occur in one of 2 ways: It can involve the__route which occurs when the listener finds the message interesting or personally relevant, or the__route which is likely when the listener considers the message to be uninteresting or uninvolving.
central, peripheral
Social judgment theory predicts that we have 3 categories of judgment–a latitude of acceptance, a latitude of non-commitment, and a latitude of ___.
rejection
According to McGuire, a recipient of a persuasive message is less likely to be persuaded when he/she has been___against it, which involves providing the recipient with arguments against his/her position and with weak___.
inoculated; counterarguments
