Attitudes and Cognitive Dissonance Flashcards
Study of Lapierce (1934)
Test the discrimination of chinese people
Traveled with chinese people and hotels allowed them to stay the night
A month later, called the same hotel and asked if they would reserve a room for a Chinese man and they said no
Whats the Halo Effect ?
Bias opinion on someone that effects how we see them
Whats Cognitive Dissonance?
Unpleasant tension state, believe to opposing things but still decide to do one so they have to talk themselves into one of the choices. Smoking is bad but I still do it.
Whats the Festinger and Carlsmith (1959) study?
paid someone $1 vs $20 to turn a knob and see their attitude toward turning the knob
Whats justification?
Justification is trying to make an excuse to continue doing something
What is an attitude? When do attitudes best predict behavior?
Attitude predict behavior because your behavior acts upon the way your attitude is that day