Attitudes And Attitude Change Flashcards
1
Q
What are attitudes?
A
Evaluation of people, ideas, events, concepts and entities that we tend to Repsondents to in a consistently favourable or unfavourable way
2
Q
What are values?
A
Higher-order abstract ideals and guiding principles, giving structure for organising attitudes
3
Q
What are characteristics of attitudes?
A
Specific to entity
Positive or negative
4
Q
What are characteristics of values?
A
Abstract
Trans-solution
Positive
Relevant to self-concept