Attitudes And Attitude Change Flashcards

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1
Q

What are attitudes?

A

Evaluation of people, ideas, events, concepts and entities that we tend to Repsondents to in a consistently favourable or unfavourable way

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2
Q

What are values?

A

Higher-order abstract ideals and guiding principles, giving structure for organising attitudes

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3
Q

What are characteristics of attitudes?

A

Specific to entity
Positive or negative

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4
Q

What are characteristics of values?

A

Abstract
Trans-solution
Positive
Relevant to self-concept

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