Attitudes

Question 1

what is an attitude?

Answer 1

a predisposition to evaluate some individuals groups or objects in a particular way

can be positive or negative

Question 2

what are the ABC of attitudes?

Answer 2

Affective -feelings about the topic
Behavioural - actions regarding the topic
Cognitive - thoughts about the topic

Question 3

are attitudes functional?

Answer 3

yes

Question 4

what is a value expressive function?

Answer 4

enable us to express who we are and what we believe in

Question 5

what is a ego-defence function?

Answer 5

enables us to project internally-held conflicts into others e.g homophobia

Question 6

what is knowledge function?

Answer 6

enables us to know the world

Question 7

what is utilitarian function?

Answer 7

enables us to gain rewards and avoid punishment

Question 8

what cognitive representation do attitudes serve?

Answer 8

a social function rather than a cognitive consistency function

Question 9

what are three ways attitudes are represented by?

Answer 9

an object label
an evaluative summary
a knowledge structure is

Question 10

what is prejudice?

Answer 10

a form of attitude bias

Question 11

how do prejudice fit into the ABC model of attitudes?

Answer 11

Affective - Prejudice
Behavioural - Discrimination
Cognitive - Stereotyping

Question 12

what is meant by discrimination?

Answer 12

behaviour that is usually negative towards an individual based upon their group membership

Question 13

what is meant by stereotypes?

Answer 13

widely held and oversimplified idea about a person or group of people

Question 14

what do i NEED to remember

Answer 14

prejudice is an attitude , discrimination is the EXPRESSION of that attitude STEREOTYPES can trigger PREJUDICE

Question 15

why does prejudice exists?

Answer 15

social identity theory - in-groups and out-groups - categorising people into groups

Question 16

why does prejudice exist (2)

Answer 16

out-group homogeneity - over generalised views based on stereotypes

Question 17

why does prejudice exist (3)

Answer 17

ultimate attribution error

use social group membership to form expectations about which people will act morally and immorally

Question 18

what are explicit attitudes?

Answer 18

attitudes that are at conscious level, deliberately formed and easy to self report

Question 19

what are implicit attitudes?

Answer 19

unintentional and uncontrollable attitudes outside of conscious awareness

Question 20

three ways explicit attitudes are measured

Answer 20

likert scale
semantics differential scale
evaluation thermometer

Question 21

what are the + of explicit attitude measures?

Answer 21

easy and cheap
high re-test
assess conscious form attitudes

Question 22

what are the - of explicit attitude measures?

Answer 22

social desirability

only captures deliberate attitudes

Question 23

three ways of measuring implicit attitudes

Answer 23

IAT
Go/no go
IRAP implicit rational assessment proceedure

Question 24

+ of implicit attitude measures?

Answer 24

assess unconscious attitudes

not influenced by social desirability

Question 25

• of implicit attitude measures

Answer 25

fake responses by slower pps

influenced by people’s cognitive ability

Question 26

who developed the IAT?

Answer 26

anothony greenwald