Attitude Flashcards
When was attitude launched?
1994
who is their target audience/demographic
ABC1
Young men
LGBTQ community
who originally published the magazine? what happened to them? who publishes it now?
Northern and Shell
They started to suffer financially and sell off their assets
Stream Publishing bought Attitude
Who are stream publishing? who owns it?
Small independent publishing company
Darren Styles - hes gay and felt that offering a niche LGBTQ magazine was important
Attitude is a _________ magazine
non mainstream
how many digital copies are sold a month?
11000
How many users does the website attracts per month? how many followers do they have across their social media?
1.7 million users
1.2 million followers
where does the revenue come from in the print editions
advertising
what is the Attitude Magazine Foundation?
After they raised more than £300,000 for the Elton John Aids Foundation, they decided to branch out and create their own charity
It is their way of giving back to the wider LGBTQ community
what is meant by symbolic annihilation?
The absence of representation, or underrepresentation, of some group of people in the media (often based on their race, sex, sexual orientation, socio-economic status, etc.)
how is attitude magazine horizontally integrated?
they purchased ‘Winq’ which is a Netherlands- based gay magazine
how does the product relate to curran and seatons theory?
Attitude isnt owned by a conglomerate so they can still be creative because thyeyre small and independent - they can afford to take risks
Not all about making profit - the foundation is about giving back to the community
how does hesmondhalghs cultural industries relate to the product
Minimises risk by creating global editions of the magazines
Vertically and horizontally integrated
Website maximises audiences
HOWEVER, creating magazine of a niche genre is risky
how does regulation theory relate to the product?
Website is regulated by OFCOM so must adhere to their guidelines
Difficult to regulate due to minimal check being done on social media content - some of the more adult content uses algorithms to censor content (people have to sign into accounts to prove they are 18+)
Hard to regulate the website in countries where laws about lgbtq are stricter
how does butlers gender performativity relate
magazine challenges traditional ideas of masculinity
how does shirkys end of audience theory relate
‘Get in touch’ link is the only way people can interact on the website (people cant comment directly on articles) - this could be due to concern about reactions from homophobic people
Comments can only be made on youtube videos and other social medias
how does gauntletts identity theory relate?
Audiences feel more secure in their own identity because of the magazine openly representing the lgbtq community positively
May help some people come to terms with their own sexuality
How does van zoonens feminist theory relate?
women are not sexualised and are not seen as ‘objects’
How does mulveys male gaze relate?
the magazine is designed to appeal to male audiences, but instead from a male perspective (sexualisation of male models)
