Attitude Flashcards
What is Cognitive Dissonance
Cognitive Dissonance is new information given to a performer to unease and motivate change
What is Persuasive communication
You can be talked around but it is hard if core beliefs are stable making people more resilient to change
What is (COGNITIVE) in the Triadic Model
Cognitive - Your beliefs, knowledge and thoughts
What is (AFFECTIVE) in the Triadic Model
Affective - Your feelings or emotional responses
What is (BEHAVIOURAL) in the Triadic Model
Behavioural - Your actions or intended behaviour
Factors of Persuasive communication
. Message needs to be understood
. New information should outweigh old beliefs
. The message should be given by someone with a high status to have an effect
. The individual may be resistant to change
What is socialisation
Process where cultural values are learnt by associating with others
Attitudes are …
. Can be unstable
. Are learned
. Can be changed
. Cognitive thoughts
. Emotional feelings
. Behavioural responses
Definition of Attitude
Ideas charged with emotion that produce a specific type of behaviour to a specific situation