Attention - eye tracking Flashcards

1
Q

What can affect attention?

A

The Simon Effect - Simon and Rudell 1967

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2
Q

What representations are easier to compute?

A

Consistent

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3
Q

Which representation invokes a faster response time?

A

Consistent

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4
Q

What is an automatic process?

A

A process that is instigated without conscious effort or control. Doesn’t require cognitive resources

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5
Q

What is a controlled process?

A

A process that is voluntarily undertaken to meet a goal. Requires cognitive resources

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6
Q

What can automatic processes interfere with?

A

Controlled voluntary processes

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7
Q

What did Schneider and Schiffrin find about controlled processes?

A

They can become automatic

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8
Q

What is attention necessary for?

A

Perception

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9
Q

Describe features about attention

A

Attention acts as a filter
Attention acts as a spotlight
Attention can be cued by exogenous/endogenous stimuli
Inhibition of return facilitates visual search
Attending to multiple features at once requires high cognitive resources
Inconsistent representation tax the attention system

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10
Q

What does the optic nerve do?

A

Transport electrical signals to the brain for processing

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11
Q

What does the iris do?

A

It is responsible for adjusting light that comes through the eye so it falls on the retina

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12
Q

What do photoreceptors do?

A

They are responsible for converting the light into electrical signals to transmit to the brain

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13
Q

What does the retina contain?

A

Two types of photoreceptors

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14
Q

Describe rods

A

Low level vision, vision in dim lights, low spatial resolution

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15
Q

Describe cones

A

High level, vision in higher light levels, high spatial resolution

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16
Q

Describe the fovea

A

Area of highest visual acuity on the retina, large amount of cones, low amount of rods

17
Q

Describe central vision

A

It has high spatial resolution

18
Q

Describe peripheral vision

A

Poor spatial resolution

19
Q

What are historical techniques to study attention?

A

The earliest eye trackers were built in the 1800s, which used a bite bar as standard

20
Q

What are the types of modern eye tracker?

A

Desktop eyetracker, mobile, scanpaths,

21
Q

Describe desktop eyetrackers

A

Extreme precision, high temporal precision, high spatial resolutions

22
Q

Describe mobile eye trackers

A

High spatial resolution, Works by sending infrared light into the eye, corneal reflection

23
Q

Describe scanpaths

A

Fixation - where our eyes have stopped and focused
Describe a saccade - an eye movement, rapid, jerky, we can’t see whilst the eye is in motion

24
Q

How many fixations do we have per second in our eye?

A

3-5 fixations

25
Q

What is the fastest movement the body can make

A

Saccades

26
Q

Describe the blink rate

A

Increases with the use of more cognitive resources

27
Q

How does pupil dilation increase?

A

Increases associated with increased cognitive load

28
Q

What can eye tracking tell us?

A
  • Distribution of attention
  • What was noticed
  • Indicates what is deemed important
  • Order of importance
29
Q

How does culture shape how we look at faces?

A

Western cultures focus on eyes and mouths
East asian cultures focus on central area of the face