ATTENTION Flashcards
Attention
cognitive process of concentrating on one or more things whilst excluding other things
information processing
changing of info in any manner detectable by an observer, Process which describes everything that changed in the environment
information channels
distinct sources that search for relevant stimulus and scan the world for particular features
orientating response
attention drawn to source of sudden change
filtering
of extraneous events
-attend to only one of several available distinct sources of info about our environment
orientating reflex
we adjust our sensory organs to optimally pick up input from an information source
overt attention
act of directing sense organs towards information source
Selective attention
- process one stimuli by ignoring the rest
- respond discretely to a stimulus
- ignore irrelevant information
divided attention
process two or more stimuli at the same time
-allocate some attention to each
Methods for selective attention-Dichotic listening task
-select one of two messaged presented at the same time thought two different information channels (both ears)
Methods for selective attention– shadowing
-repeat back aloud one of the messaged as it is played- focus on one stimulus
Cocktail party phenomenon (Cherry, 1953)
- can understand and answer questions about the shadowed passage
- not bale to do this for the non-attended message
- physical differences were reported such as changes in pitch, voice intensity and if a tone/ noice was used-once these were removes: semantic content was lost and rarely notices speech that was foreign or reversed.
Theories of Selective Attention-
Early Selection
Filter Model
Broadbent 1958
- limited ability to process information
- attention has a limited capacity
- there is a filter which allows or blocks at any early stage of processing
Theories of Selective Attention- Early Selection Filter Model Broadbent 1958 Evaluation
Does not explain cocktail party
Theories of Selective Attention-
Intermediate Selection
Attenuator Model
Treisman 1964
- same architecture to Broadbent’s
- filter does not strictly block out unattended
- some information is tunes down
- semantic analysis for selected input
- word units very in thresholds (our name has a low threshold so is easily activated)
- at an early stage of analysis