Attention Flashcards
5 functions of attention
- Focusing: Limiting the number of items being processed
- Perceptual Enhancement: Increasing perceptual acuity for the selected stimulus
- Binding: Combining distinct features into a percept of a single object
- Sustaining Behaviour: Maintaining an action/thought in the presence of potential distraction
Early filter theory
You’re not processing the meaning of certain inputs (filter is before semantic processing)
Late filter theory
We process stuff and then decide if it’s worth attending to (filter is after semantic processing)
How we process information
Sensory inputs –> Sensory memory (doesn’t last long) –> Semantic processing breaks up inputs into meaningful units –> Conscious awareness
Dichotic listening
A technique in which different streams of auditory information are played to each ear using headphones
How is attention manipulated in dichotic listening tasks?
Attention is manipulated by asking subjects to
“shadow” the content presented to one ear
How is processing of unattended information assessed?
Processing of unattended information is assessed by asking questions about the auditory stream which wasn’t shadowed:
- what did the voice say?
- what language was it in?
- was the voice male or female?
Cocktail party effect
Ability to focus on one source of auditory information
Evidence for late filters in dichotic listening tasks
- Morray found that 30% of subjects noticed if their name was presented in the unattended stream.
- Treisman asked subjects to shadow the content in one ear when content made more sense across ears (Basically you’re hearing the story in the attended stream and it’s continued in the unattended stream and you pay attention to both because it makes more sense)
- Gay and Wedderburn found a similar bias
using numbers and words
Attenuation model
- A theory in its own right, but also used to reconcile the early filter vs. late filter debate
- Treisman proposed an attenuation model in which unattended information isn’t completely blocked — like a leaky filter
- Attenuator operates early — before semantic processing; unattended information still makes its way over to semantic processing, but it’s a lot weaker than the attended information
What happens to unattended information in the attenuation model?
Unattended content can activate a dictionary unit (gain conscious awareness) if it is a:
- Permanent Priority (e.g. name, danger) - perpetually low threshold for activation
- Current Priority (e.g. continuation of sentence) - as the conversation goes on, thresholds decrease; depends on the context
Load and capacity theories
- Lavie argued that how we process unattended information is determined by: processing capacity and perceptual load
- This means that the degree to which you process
unattended information depends on an interaction between your capacity and primary task difficulty - processing load matters
Processing capacity
The amount of information that people can simultaneously process
Perceptual load
Related to task difficulty
What makes us attend?
- Exogenous attention
- Endogenous attention
Exogenous attention
- Automatic deployment of attention to a salient aspect of environment
- e.g. a loud noise or sudden motion
- fast and obligatory
Endogenous attention
- Conscious deployment of attention to a behaviourally
important target - e.g. a lecture, reading, conversation in a noisy environment
- slower and requires effort
How do we deploy attention?
- Overt attention
- Covert attention
Overt attention
Shifting attention by focusing the eyes on a target
Covert attention
Shifting attention without focusing the eyes on a target — attention is directed to a different region of space than the eyes
How did Heimholtz present empirical proof that we can covertly attend?
- Helmholtz (1894) provided empirical proof that we
can covertly attend by holding his fixation constant
but moving his attention - He could report more letters from the attended as compared to unattended location after a brief display
Posner’s precuing paradigm
Fixate -> covertly attend to cue -> respond to target