Atkinson and Shiffrin- Multi Store Model of memory

Question 1

What are the three main components of this model?

Answer 1

Sensory memory, Short term memory and Long term memory

Question 2

Name the five sensory stores

Answer 2

Sight, Hearing, Taste, Smell Touch

Question 3

How long is information from the environment held in the sensory memory?

Answer 3

1/5-1/2 of a second

Question 4

How is information encoded in the sensory memory?

Answer 4

Sense specific

Question 5

What is the capacity of the STM?

Answer 5

7 +/-2

Question 6

How long is the information held in the STM?

Answer 6

15-30 seconds

Question 7

How is the information encoded in the STM?

Answer 7

Acousticaly

Question 8

How does information transfer from the STM to the LTM?

Answer 8

Through rehearsal

Question 9

What is the capacity of the LTM?

Answer 9

Infinite

Question 10

How is the information encoded in the LTM?

Answer 10

Semantically

Question 11

How long is the information held in the LTM?

Answer 11

Potentially for a lifetime

Question 12

Evaluative strengths for this model

Answer 12

Reliable evidence- HM, Clive Wearing

Question 13

Evaluative weaknesses for this model

Answer 13

It is an oversimplification, procedural memory was found to exist (HM).
STM encoding cannot be acoustic- we remember things that have been presented in other forms.