aschs research Flashcards

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1
Q

who were the participants in aschs study

A

123 US male undergraduate students

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2
Q

what were participants asked to do in aschs baseline study

A

look at three different lines and take turn in shouting out which line matched the length of a standard line

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3
Q

when did the real participant always give their answer

A

second to last

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4
Q

what were confederates instructed to do

A

give the same incorrect answer

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5
Q

what was the average conformity rate over the 12 critical trials

A

33%

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6
Q

how many participants never conformed on any of the critical trials

A

1/4 (one quater)

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7
Q

when interviewed after the study, why did participants admit to changing their behaviour

A

to avoid disapproval from the group (NSI)

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8
Q

how many confederates are needed to increase conformity

A

3

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9
Q

what was the conformity rate when there was only one confederate

A

3%

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10
Q

what was the conformity rate when there were two confederates

A

12.8 %

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11
Q

what was the conformity rate when there were three confederates

A

30% close to aschs original baseline study

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12
Q

what happens when the number of confederates increases beyond 3

A

no further effect on conformity levels, when there is too many confederates conformity levels actually decrease

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13
Q

what is the trend with group size and conformity levels

A

as group size increases, conformity levels increase but up to a certain point

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14
Q

why does group size increase group size

A

shows peoples sensitivity towards the views of others

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15
Q

what did asch change in the unanimity variation

A

added a non-conforming confederate

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16
Q

when the confederate gave a different incorrect response what happened to conformity levels

A

dropped to 9%

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17
Q

when the confederate gave the correct answer what did conformity levels drop to

A

5%

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18
Q

why does breaking unanimity decrease conformity

A

social support (ally) reduces the pressure to conform and allows us to be independent

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19
Q

how did asch increase task difficulty

A

made the differences between the lines smaller

20
Q

as task difficulty increased what happened to conformity

A

increased

21
Q

why does increasing task difficulty increase conformity

A

as tasks become more ambiguous, people look to others for guidance to assume they are right

22
Q

what explanation for conformity does the task difficulty variation support

A

informational social influence

23
Q

what is the supporting evidence for the task difficulty variation of asch

A

Lucas et al research

24
Q

what was the procedure in lucas et als study

A

asked students to give answers to maths problems that were easy or difficult

25
Q

what did lucas find

A

there was greater conformity to incorrect answers given by confederates when the problems were more difficult

26
Q

what does lucas et als study show about task difficulty

A

when people are faced with perception that they may be wrong, they are more likely to look for others to reduce their uncertainty and fulfill their need to be right

27
Q

what does lucas et als study mean for aschs research

A

this is the outcome that was also found in aschs study so therefore this research increases the validity of the explanation

28
Q

however, what did asch fail to take into account that lucas et al also recorded

A

conformity is more complex than what Asch suggests, as those with high self efficacy were found to conform less

29
Q

what does lucas et als counterpoint mean for aschs study

A

dispositional factors interact with situational factors to influence conformity

30
Q

what is the opposing evidence to aschs research

A

perrin and spencer

31
Q

what did perrin and spencer suggest about aschs research

A

lacks temporal validity

32
Q

how did perrin and spencer investigate conformity

A

replicated Asch’s study using science and engineering students in the UK

33
Q

what did perrin and spencer find

A

only one student conformed in a total of 396 trials which was far different to the 75% of participants that conformed at least once in aschs research 30 years earlier

34
Q

what does perrin and spencers research suggest about aschs conformity study

A

the study may have been “a child of its time” because in the 1950s in USA it was an era of McCarthyism.

Most people at this time
were so scared they became social conformists and this may have increased the conformity
levels in Asch’s study

35
Q

what does perrin and spencer mean for aschs research

A

may not be consistent across time and situations and may not be a fundamental feature of human behaviour

36
Q

what is a counterpoint for why there was less conformity in perrin and spencers research

A

participants in perrin and spencers research were
engineering students, therefore, it may have been their level of expertise rather than the time
period that led to a difference in results compared to asch

37
Q

what does this counterpoint for perrin and spencer suggest

A

another variable that
may be of interest to researchers is the levels of expertise of the individual when investigating levels of conformity

38
Q

what is a problem with the sample asch used in his study

A

gender and culturally biased

39
Q

what does neto suggest about aschs research

A

argues there are differences in average levels of conformity between men and women

this is because females are more concerned with social relationships and as a result are more conformist

40
Q

what does bond suggest about aschs research

A

found a significant relationship demonstrating conformity is greater in more collectivistic countries

41
Q

why is conformity higher in collectivist cultures

A

more concerned for the groups needs rather than the individual’s needs

42
Q

why is asch therefore criticised for being culturally and gender biased

A

presents an androcentric and culture bias, suggesting that in other populations conformity levels may be even higher

doesnt reflect the wider population and therefore cant be generalised

43
Q

what is a methodological problem with aschs research

A

used an artifcial task in its methodology and therefore it
lacked mundane realism

44
Q

why is aschs study not reflective of everyday life

A

the participants were in an artifcial environment and the task of guessing a matching line was quite trivial, with no reason for them not to conform

45
Q

what does the methological issues in aschs research mean it lacks

A

ecological validity

46
Q

what is a problem with the lack of ecological validity in aschs research

A

must be generalised with caution to real life situations e.g. why young people get involved in gangs and drink alcohol due to peer pressure.

these are much more complex situations compared to the experimental method employed by asch

47
Q

what is the overall issue with the methodological issues in aschs study

A

results of the study may therefore be limited in their application to everyday life examples of conformity