Asch's Study Flashcards
What is the aim?
Majority social influence- see if people give incorrect answers in a situation where the correct answer is obvious.
What aim did Asch tell the participants?
Asked to take part in a study on the perception of line length- deception.
Who participated?
123 American male college students.
What was the conformity rate?
33%
How many people conformed at least once?
75%
What was the conclusion?
A majority can influence the minority when the answer is obvious- normative social control.
What happened when the different line lengths were smaller?
Conformity increased.
How many conforming responses out of how many?
1 out of 396 trials.
Why does Asch’s research lack temporal or historical validity?
Because it is not consistent over time.
What lowered the study’s internal validity?
Demand characteristics.
Why is this study not applicable to a wider society?
His study may only apply to American men because he did not take gender and cultural differences into account.
