Asch and Zimbardo Flashcards
Asch aim
investigae whether people would conform to majority influence on an unambiguous task
how many participants vs confederates in Asch?
1 participant, 6-8 confederates
what gender and rce were ASch’s participants?
white males
what were the criticals and what proportion of trials were critical in Asch’s study
where C’s gave wrong answer
12/18 of trials were critical
what were the participants wshown and asked to do in Asch’s study?
- shown 3 lines labelled A, B, C
- shown comparison line
- aasked which line (A, B or C) is the same
- gave answers in turn, with P always last or next to last
what was the error rate in control trials of Asch, where C’s gave correct answer
0.7%
what was the error rate in critical trials of Asch?
32%
what % of Ps conformed at least once in Asch?
74%
what 3 reasons why conformed, were given by participants of Asch in post experiment interview
- didn’t want to ruin experiment
- thought their eyes had decieved them
- didn’t want to be ridiculed by group and feel like an outsider
what did Asch conclude?
even when correct answer is obvious, the need to fit in can cause participants to give same answer as confederates, on many occassions, altough majority of Ps still gave correct answer
Asch evaluation phrase
eco populations time ethical demands
why does Asch’s study lack population validity? (2 things)
- only males so assumes females would behave the same way despite not being studied therefore beta biased, genderbiased and androcentric
- only white americans so cultured biased and ethnocentric as different cultures have different rates of conformity
why were the ethics of Asch criticised?
participants misled so couldn’t give fully informed consent
however if true aims know, a true measure of conformity would not have been obtained
three variables affecting conformity (Asch)
- group size
- unanimity
- taskdifficulty
how did Asch investigate group size?
- varied number of Cs 1-15
- when majority only 2, conformity decreased to 12.8%
- increasing size of majority increased rate of conformity but this plteaued at around 32% at just 3 Cs
- suggests people are very sensitive to others’ views as 1-2 enough to sway P’s opinions