ASBHDS Session 6 - Health-related behaviour, substance misuse, adherence Flashcards
What are health-related behaviours?
Anything that may promote good health or lead to illness.
- Smoking
- Drinking
- Drug use
- Taking exercise
- Eating a healthy diet
- Safer sex behaviour
- Taking up screening activities
- Adhering to treatment regimens
What were the primary causes of death in England and Wales 2015?
Almost 1 in 4 deaths are ‘avoidable with lifestyle and healthcare changes’
Why is there concern about health-related behaviour?
- At least one-third of all disease burden in developed world is caused by tobacco, alcohol, blood pressure, cholesterol and obesity
- Behavioural risk factors, including tobacco use, physical inactivity, and unhealthy diet, are responsible for about 80% of coronary heart disease and cerebrovascular disease.
- Smoking is estimated to cause about 71% of all lung cancer deaths, 42% of chronic respiratory disease and nearly 10% of cardiovascular disease.
What are features/behaviour of longevity
- Sleep 7-8 hours a night
- Don’t smoke
- Eat breakfast most days
- Are currently at or near your “ideal” weight
- Usually don’t eat between meals
- Get regular exercise
- Drink alcohol in moderation (no more than 2 alcoholic drinks each day) or not at all
Theories to help understand people’s health-related behaviour. Outline classical conditioning as a learning theory.
- Behaviours can become linked to unrelated stimuli.
- Conditioned behaviours – habit
- Many physical responses can become classically conditioned E.g. Anticipatory nausea in chemotherapy
- Behaviours such as smoking, drinking can become unconsciously paired with environment (e.g. work break), or emotions (e.g. anxiety)
- Aversive techniques in smoking/alcohol misuse involves pairing a behaviour with unpleasant response – alcohol + medication to induce nausea
- Break unconscious response – Change habits
What are the limitations of conditioning theories?
- Classical and operant conditioning based on simple stimulus-response associations
- No account of cognitive processes, knowledge, beliefs, memory, attitudes, expectations etc.
- No account of social context
Outline Operant Conditioning as a learning theory.
- People/animals act on the environment and behaviour is shaped by the consequences (reward or punishment)
- Behaviour increases if it is:
I. Rewarded
II. A ‘punishment’ is removed
- Behaviour decreases if it is
I. Punished
II. A reward is taken away
What are the problems with operant conditioning?
- Problem is…
I. Unhealthy behaviours immediately rewarding! (alcohol, smoking, chocolate, unsafe sex….)
II. Driven by short term rewards
- Changing behaviour – Shape behaviour through reinforcement (punishment or reward) e.g. money saved towards holiday by giving up smoking
Outline Social Learning Theory as a learning theory.
- People can learn vicariously (observation/ modelling)
E.g. Bandura and the Bobo Doll experiment
- Behaviour is goal-directed
- People are motivated to perform behaviours:
I. That are valued (lead to rewards)
II. That they believe they can enact (self-efficacy)
- We learn what behaviours are rewarded, and how likely it is we can perform behaviour, from observing others
- Modelling more effective if models high status or ‘like us’ (value/ability)
- Influence of family, peers, media figures, celebrities as role models
Assess the pros and cons of the social learning theory.
- Harmful behaviours e.g. drinking, drug use, unsafe sex
- Positives
I. Peer modelling / education (e.g. safer sex)
II. Celebrities in health promotion campaigns
Outline the Cognitive Dissonance Theory as part of the health belief model in social cognition models.
Cognitive dissonance theory (Festinger, 1957)
- Discomfort when hold inconsistent beliefs or actions/events don’t match beliefs
- Reduce discomfort by changing beliefs or behaviour
- Health promotion: Providing health information (usually uncomfortable) creates mental discomfort and can prompt change in behaviour. But information alone not effective
What are the limitations of the Health Belief Model?
- Rational and reasoned? – sex / chocolate
- Decisions? – habit / conditioned behaviour / coercion
- Emotional factors (e.g. fear)
- Incomplete (self-efficacy, broader social factors)
Outline the Theory of Planned Behaviour as a part of the social cognition model.
Explain the intention behaviour gap in the Theory of Planned Behaviour.
- TPB – good predictor of intentions but poor predictor of behaviour
- Problem is translating intentions into behaviour
- Implementation intentions
Concrete plans of action – what will I do when and where
E.g. volitional help sheet (writing if-then statements) (Armitage 2008)
Outline the stages of change model.
- Aka the transtheoretical model
- The way people think about health behaviours, & willingness to change their behaviour, are not static
- Stages of change model - 5 stages which people may pass through over time in decision making / change
- Different cognitions may be important determinants of health behaviour at different times