ASBHDS Session 5 - Health Promotion, Screening and Risk Communication Flashcards
What are determinants of health?
A range of factors that have a powerful and cumulative effect on the health of populations, communities and individuals:
- The physical environment,
- The social and economic environment,
- Our individual genetics, characteristics and behaviours
What realisation arises from the understanding of health determinants?
“The context of people’s lives determine their health, and so blaming individuals for having poor health or crediting them for good health is inappropriate. Individuals are unlikely to be able to directly control many of the determinants of health.”
Outline the health career.
Define health promotion.
- The process of enabling people to increase control over and to improve their health.
- Health is a positive concept emphasizing social and personal resources, as well as physical capacities.
- Therefore, health promotion is not just the responsibility of the health sector, but goes beyond healthy lifestyles to well-being.
Identify and describe the principles of health promotion.
- Empowering: Enabling individuals and communities to assume more power over the determinants of health
- Participatory: Involving all concerned at all stages of the process
- Holistic: Fostering physical, mental, social and spiritual health
- Intersectoral: Involving the collaboration of agencies from relevant sectors
- Equitable: Guided by a concern for equity and social justice
- Sustainable: Bringing about changes that individuals and communities can maintain once funding has ended
- Multi-strategy: Uses a variety of approaches – including policy development, organisational change, community development, legislation
What is the relationship with health promotion and public health?
- Public Health has tended to place more emphasis on ends.
- Health Promotion has placed more value on means of achieving those.
- Public Health = health protection + health promotion?
- Health Promotion = health education x healthy public policy
In terms of critiques, outline the sociological perspectives of health promotion.
- Structural critiques
I. Material conditions that give rise to ill health marginalized
II. Focus on individual responsibility
- Surveillance critiques – Monitoring and regulating population
- Consumption critiques – Lifestyle choices not just seen as health ‘risks’ but also tied up with identity construction
Identify the 5 approaches of health promotion in action.
- Medical or preventive
- Behaviour change
- Educational
- Empowerment
- Social change
What is the aim and 4 main approaches of primary prevention?
- Aim: to prevent the onset of disease or injury - by reducing exposure to risk factors
- 4 main approaches:
I. Immunisation (e.g. measles, TB…)
II. Prevention of contact with environmental risk factors (e.g. asbestos)
III. Taking appropriate precautions re communicable disease
IV. Reducing risk factors from health-related behaviours (e.g. quitting smoking)
Outline the aim of secondary prevention and provide some examples.
- Aim: to detect and treat a disease (or its risk factors) at an early stage (to prevent progression / potential future complications and disabilities from the disease)
- Examples:
I. Screening for cervical cancer
II. Monitoring and treating blood pressure
III. Screening for glaucoma
Outline the aims of tertiary prevention and provide some examples.
- Aims to minimise the effects of established disease
- Examples:
I. To maximise the remaining capabilities and functions of an already disabled patient
II. Renal transplants (to prevent someone dying of renal failure)
III. Steroids for asthma (to prevent asthma attacks)
Illustrate some of the dilemmas raised by health promotion:
Dilemma I: Ethics of interfering in people’s lives
- Potential psychological impact of health promotion messages
- State interventions in individuals’ lives
I. “Nanny state”
II. “Liberal do-gooders”
III. Rights and choices
Illustrate some of the dilemmas raised by health promotion:
Dilemma II: Victim blaming
- Focusing on individual behavioural change plays down the impact of wider socioeconomic & environmental determinants of health
- Examples:
I. Housing conditions, water and air quality, workplace conditions, roads, green spaces…
II. High perceived costs of ‘healthy living’
Illustrate some of the dilemmas raised by health promotion:
Dilemma III: ‘Fallacy of empowerment”
- Does giving people the information give them the power? No
- ‘Unhealthy’ lifestyles are not due to ignorance but due to adverse circumstances and wider socio-economic determinants of health.
Illustrate some of the dilemmas raised by health promotion:
Dilemma IV: Reinforcing of negative stereotypes
- Health promotion messages have the potential to reinforce negative stereotypes associated with a condition or group
- Example: – Leaflets aimed at HIV prevention in drug users can reinforce that drug users only have themselves to blame for their situation.
Illustrate some of the dilemmas raised by health promotion:
Dilemma V: Unequal distribution of responsibility
- Implementing healthy behaviours in the family is often left up to women.
- Example: Healthy eating advice and the responsibility / ‘unenviable’ task to get their family to eat more fresh fruit, less processed food, etc.
Illustrate some of the dilemmas raised by health promotion:
Dilemma VI: Prevention paradox
Interventions that make a difference at population level might not have much effect on the individual.
Explain the relevance of lay beliefs to health promotion interventions.
- Link with lay beliefs
I. If people don’t see themselves as a ‘candidate’ for a disease they may not take on board the health promotion messages.
II. Awareness of anomalies and randomness of a disease (e.g. heart attacks) will also impact on views about candidacy
- Importance of health promoters engaging with lay beliefs
- Awareness of anomalies and randomness
What is evaluation?
“The rigorous & systematic collection of data to assess the effectiveness of a programme in achieving predetermined objectives.”
Why should one evaluate?
- Need for evidence-based interventions: Properly conducted evaluation studies can provide necessary evidence.
- Accountability: Evidence also gives legitimacy to interventions and political support.
- Ethical obligation: The imperative to ensure there is no direct or indirect harm
- Programme management and development
What are the types of health promotion evaluation?
- Process
- Impact
- Outcome
Describe process evaluation.
- Focuses on assessing the process of programme implementation.
- Also, referred to as ‘formative’ or ‘illuminative’ evaluation.
- Employs a wide range of mainly qualitative methods.