AS Microeconomics application Flashcards
Demand and Supply application
• Rise in price of painkillers during covid 19: raw material shortage which increased cost of painkillers by up to 30%
• Excess demand driving up prices: during covid 19 market price for one type of ventilator increased from £21,700 to £77,100 in a week
Impacts of covid 19 application
Business that gained (increase in demand)
• Video streaming
• Sports/fitness equipment
• Takeaway platforms
Business that suffered (fall in demand)
• Hotels
• Gyms
• Cinemas
Complementary goods application
• Cars and petrol
• Tennis balls and tennis rackets
Substitute goods application
• Coke and Pepsi
• Starbucks and costa coffee
Normal goods application
• Airline travel/holidays
Inferior goods application
Bus travel
Elasticity of supply application
• Housing in UK is price inelastic in supply due to tight planning regulations and large production time lags
• Covid vaccine manufacturers could respond quickly to huge changes in global demand by expanding their factory sizes indicating price elasticity of supply
Elasticity of demand application
• demand for alcohol and cigarettes is inelastic
• during covid 19 demand for painkillers was inelastic
Negative externalities application
Covid 19:
• students schools shut > impact on growth and learning
• job losses > strain on government finances and future burden for taxpayers
Smoking Cigarettes:
• costs NHS £2-6 billion
Drinking alcohol:
• costs NHS £3.5 billion
Air pollution:
• £42.88 million yearly health and social costs
Positive externalities application
• covid 19 > stronger family ties during lockdown
• physical exercise > NHS saves £100 per person per year, employer benefits through greater productivity and lesser absenteeism
• education > greater productivity resulting in greater profits for firms > greater tax revenue for government
Public goods application
• street lights
• road signs
• light houses
Subsidies application
• Coronavirus Job Retention Scheme (CJRS):
> introduced to provide financial support to businesses affected by the pandemic and help them retain their employees
> government paid up to 80% of wages of eligible employees who were furloughed (put on temporary leave), up to a maximum of £2,500 p month
• Subsidies for electric cars
• Subsidies for construction companies to build low-cost affordable housing
Indirect taxes application
• Fuel duty in France: 2018, French government announced plans to raise fuel duty on petrol and diesel to fight against climate change > policy failed due to its regressive impact so was scrapped
• Fat tax in Denmark: 2011, introduced world first tax on foods high in saturated fat > had to be abolished because it put jobs at risk and increased food prices
• Sugar tax in UK: 2018, aimed to reduce obesity, since implemented 50% firms reduced sugar volumes
Minimum prices (price floor) application
• Minimum unit pricing (MUP) policy for alcohol in Scotland > set a minimum price of 50 pence per unit > reduced alcohol consumption by 8% since
• Minimum price floor on Cocoa in Ivory Coast and Ghana > responsible for 60% of global cocoa bean supply > minimum price implemented to protect farmers
Maximum prices (price ceiling) application
• 2010, UK gov introduced new funding system for higher education > allowed universities to charge tuition fees up to £9000 per year
• Max price set on basic food items in Venezuela such as coffee, milk, butter, meat to improve affordability > resulted in black market trade and shortages
• Rent control in San Fran, New York, Paris