article 8: competing in the age of omnichannel retailing

Question 1

successful strategies for omnichannel retailing

Answer 1

1. Provide attractive pricing and curated content.
2. Hardness the power of data and analytics.
3. Avoid direct price comparisons. Alternative options:
   - Offer distinctive features
   - Create exclusive products
   - Bundling products
4. Learn to sell niche products.
5. Emphasize product knowledge.
6. Establish switching costs.
7. Embrace competition.

Question 2

opportunities and challenges

Answer 2

• It can help retailers online and offline reach new consumers and expand their markets.
• The retailing landscape becomes increasingly competitive through the availability of
  product price and availability information.
• Location-based apps open up new selling opportunities