article 11: transient advantage

Question 1

transient advantage

Answer 1

= business strategy that accepts that competitive advantages are often short-lived. It focuses on innovation strategies that continually build new advantages

Question 2

any competitive advantage goes through same life cycle:

Answer 2

1. Launch process
2. Business idea is brought to scale.
3. Exploitation
4. Weaking advantage
5. Disengagement process

–> In each stage of an advantage’s development they need different skills, metrics, and
people.

Question 3

7 dangerous misconceptions

Answer 3

1. First-mover trap
2. Superiority trap
3. Quality trap
4. Hostage-resources trap
5. White-space trap
6. Empire-building trap
7. Sporadic-innovation trap