ART OF COMMUNICATION comu1010 Flashcards
What is ethos?
credibility and creation of personae
how do you create a personae?
Through phronesis - practical skill; arete - virtue; and eunioa - goodwill towards audience
What is pathos?
appeal to emotion
What is logos?
Line of argument
What are Jakobson’s 6 Functions?
Referential, poetic, phatic, conative, metalingual and emotive
What is the referential model?
language in context
What is the poetic model?
the style, how it’s formed and creation
What is the emotive model?
I centred
What is the conative model?
you centred
What is the metalingual model?
how language should be understood
What is the phatic model?
the temporary relationship between speaker and listener
Who is Jakobson?
Roman Jakobson created the 6 functions, a ritual model
Who is Toulmin?
Stephen Toulim developed the Toulim Model on complete arguments
What is a ground?
evidence and data
What is a claim?
conclusion of argument
What is a warrant?
relation between grounds and claims, and has laws or principles
What is a backing?
supports the logical move of a warrant by: experience, ideology, values or convention
What is a qualifier?
Strength of argument
What are syllogisms and enthymemes?
Syllogism: reasoning drawn from major premise, minor premise and a conclusion (not always accurate). Enthymeme: informal syllogism with a missing premise
What is a logical fallacy? And what are the types?
An invalid/ faulty reasoning in an argument. 1. Fallacies of relevance: reasons illogical to conclusion. 2. Fallacies of insufficient argument: reasons fail to provide sufficient evidence to support conclusion
What is an Ad Hominem?
An argument directed at a person rather than their position held. An attack on their character rather than their intellect
What is an appeal to authority?
A fallacy that occurs when the person in question is not a legitimate authority on the subject
What is appeal to nature?
An argument where the natural is good and the unnatural is bad
What is bandwagon?
To suggest if something is correct or justified if many others are also doing it
What is appeal to emotion?
The attempt to win an argument (or win over an audience) through emotion rather than logic
What is cum hoc ergo propter hoc?
Arguing that when two events occur they are casually related
What is the slippery slope argument?
The argument that one event must inevitable flow on from a previous event, with nothing (or little) to substantiate that claim
What is tu quoque?
Answering criticism with criticism
What is fallacy of decomposition?
Getting off topic and arguing about that instead of original argument
What is locutionary act?
word that expresses the action
What is illocutionary act?
the direct and intentional meaning of the proposed action
What is the perlocutionary act?
the indirect psychological, social expectation or effect of the action