Argumentation, Figures of Speech Flashcards
Comparatives and Superlatives
For example, the positive adjective might be good, the comparative would be better, the superlative is best.
Attacks and praise
Directed at an individual or group, either positioning us to think badly of them and dismiss them, or positioning us to be sympathetic or admiring.
Counter arguments
Identifying oppositional viewpoints and countering them.
Emotive language
Encourages the reader to respond to the issue on an emotional level.
Inclusive language
Through using collective pronouns, creates a sense of belonging to a group (and thereby sharing the views and values of that group).
Hyperbole
Exaggerating the true situation for a more dramatic one.
Euphemism
Makes something unpleasant sound more pleasant.
Generalisation
Appeals to a widely held belief or opinion. Often combined with an emotional appeal (as the use of reason will reveal the flaws in the generalisation).
Jargon
Words or expressions used by a particular group that are difficult for others to understand.
Colloquialism
Use of informal words or phrases.
Analogy
A comparison.
Cliché
An overused phrase, quickly understood by a wide audience. Reassures the reader through a familiar mode of expression, as well as encouraging a less critical outlook.
Pun
A word deliberately given two meanings in order to amuse and impress.
Neologism
Creation of a new word, often from existing words, such as Schweppervescence.
Irony
When there is a disparity between the literal and implied meaning.
