April 9: Marketing Community Nutrition Flashcards
Define the parts of a SWOT analysis–4 parts
- Strengths
- Weaknesses
- Opportunities
- Threats
What are the 4 P’s of the marketing
- Product
- Place
- Price
- Promotion
Define Social Marketing
Marketing that aims to change attitudes and/or behavior
Increasing the acceptability of a practice, a product, or an ideal
What is SWOT?
It’s a situational analysis, assessment of the environment, consumer, and other factors that may effect the program or business
Regarding SWOT, Define Strengths
Internal positive attributes of the program that can facilitate activities
- strong social media presence
- excellent reputation of program leader
Regarding SWOT, Define Weaknesses
Internal attributes of the program that may hinder achievement of its activities & goals
- limited staff
- lack experience using program
Regarding SWOT, Define Opportunities
External factors that may facilitate your program’s activities
- New funding source
- new strategic partnership relevant to target market
Regarding SWOT, Define Threats
External factors that may hinder program activities
- New competitor launches major advertising campaign
- Downturn in economy may impact program participation rates
Product
- Quality
- Features
- Style
Place
- Physical location where the exchange takes place
Price
- Tangible costs and intangible commodities
Promotion
Informative or persuasive communication with the target market
