Approaches Flashcards
Who ‘created’ psychology
Wilhelm Wundt
How did Wundt ‘create’ psychology
Opened first psychology lab in Leipzig, in 1879.
Used controlled procedures and operationalised variables.
What did Wundt study
Introspection
What was introspection and what was its procedure
Exploring your own mind.
Standardised instructions given to all participants and stimuli (objects or sounds) were presented in the same order.
Thoughts and sensations felt by Ps were recorded.
What is a strength of introspection
Scientific procedures
Used controlled lab environment, standardised procedures and instructions.
Therefore Wundt’s research can be considered a forerunner in later scientific approaches.
What is a limitation of Wundt’s introspection
Subjective
Wundt relied on participants self-reporting their ‘private’ mental processes, meaning participants may have hidden some thoughts.
Makes it difficult to establish meaningful ‘laws of behaviour’.
What is the behaviourist approach key assumption
That all behaviour is learned
Only studies behaviour that can be directly observed and measured.
What is classical conditioning
Learning through association
Who studied classical conditioning
Pavlov
(Pavlov’s Dogs experiment)
What is the procedure of classical conditioning
UCS –> UCR
NS –> no response
NS + UCS
CS –> CR
How did Pavlov’s dogs follow the classical conditioning procedure
UCS = food
UCR = salivation
NS = bell
During conditioning - bell and food occurred simultaneously
After conditioning:
CS = bell
CR = salivation
What is operant conditioning
Learning through reinforcement
Who investigated operant conditioning
Skinner
(Skinner’s rats)
What was Skinner’s procedure
Placed rats in a specially designed cage
When a rat pressed a lever, it was rewarded with a treat
A desirable consequence led to behaviour being repeated.
Also conducted the study with electric flooring on the cage. When lever was pressed, electric shock stopped.
Avoiding a negative made behaviour repeat.
What are the three types of consequences for behaviour
Positive reinforcement - a reward when behaviour is performed
Negative reinforcement - avoiding something unpleasant when behaviour is performed
Punishment - an unpleasant consequence of a behaviour (makes behaviour less likely to be repeated.)
What are 2 strength of behaviourism
Well-controlled research
Uses observable behaviour in controlled lab settings
Suggests behaviourist experiments have scientific credibility
RWA
Principles of conditioning have been applied to a broad range of real world problems, e.g token economy in psych wards and prisons.
What are 2 limitations of behaviourism
Deterministic
Ignores influence of free will, as believes all behaviour comes from past learning.
This ignores the influence of conscious decision making processes on behaviour as suggested by cognitive approach.
Ethical issues
Skinners rats and Pavlovs dogs kept in poor conditions and deliberately underweight so they were always hungry.
What is social learning theory
Indirectly learning through observation and imitation.
Who proposed social learning theory
Bandura
(Bandura’s Bobo dolls)
What is vicarious reinforcement
Individuals learn the likely consequences of their actions and behave accordingly.
Behaviour seen to be rewarded is more likely to be copied, behaviour seen to be punished is less likely to be copied.
What are mediational processes
Cognitive processes that play a crucial role in learning
What are the four mediational processes in learning
Attention - whether behaviour is being noticed
Retention - whether behaviour is remembered
Reproduction - being able to repeat the behaviour
Motivation - the will to perform the behaviour
What was Bandura’s research procedure
Children watched either an adult behaving aggressively towards a Bobo doll or an adult behaving non-aggressively to Bobo doll.
Children were then given their own doll to interact with.
What did Bandura find and what does this suggest
Children who witnessed aggressive behaviour behaved much more aggressively to the doll than children who viewed non-aggressive behaviour.
This suggests that children are more likely to imitate behaviour if observed in an adult model.
What are two strengths of SLT
Includes cognitive factors
Neither classical or operant conditioning offers insight on cognitive factors.
This means SLT may offer a more holistic view of human learning than behaviourism.
RWA
Can help understand how children learn and have views influenced, and explains social norms, as well as advertising principles.
This increases the value of SLT as it accounts for behaviour in real-life settings.